turtle

Turtle Tots

Turtle Tots is an award-winning swimming company specialising in aqua-natal yoga for mums-to-be, and baby and toddler lessons.

Minimum Investment

£ 13000

Annual Fees

£ 8.5% of revenue, and a small IT payment

Full Investment

On Application

Additional Funding Support

On Application

Franchise Industry

On Application

Estimated Annual Profits

On Application

Launched in 2011, Turtle Tots is a unique swimming programme that begins with aqua-natal yoga for mums-to-be, and continues with child-centred lessons for  

Swimming is a life skill every person needs, the younger we start to learn the safer everyone is around water. The Turtle Tots network of over 50 franchisees across the UK, Ireland and the UAE find it hugely rewarding to teach thousands of children every week, knowing they are making an important difference to young families, through their businesses. 

With the launch of the first Turtle Swim Centre in 2025 Turtle Tots are excited to have extended their franchise offering. Franchisees can either choose to hire pools from external providers, or for a higher investment they are able to open a Turtle Swim Centre of their own with the support of the head office team. 

TESTIMONIALS

Being a Turtle Tots franchisee gives me the chance to work with children, which I love, but there’s so much more than that. I love being my own boss, and having the flexibility to work my business around my family.” Julie Millier, Turtle Tots West Glasgow & Renfrewshire

“I’ve been a Turtle Tots franchisee for 6 years and have really loved the flexibility it gives me to run my own business, earn my own money, while being a busy single mum. Over the years the business has grown and I am now managing a small teaching team and I am so proud of the lessons we offer to hundreds of children each week. Knowing they are learning a life saving skill in a fun and supportive way. The community and support among franchisees is so lovely. It’s nice to run my own business knowing I have Head Offices support and knowing that the other franchisees are doing the same thing and we can lean in each other for support.” Fiona Sanderson, Turtle Tots Lancashire & Cumbria

“I love being part of the Turtle Tots franchise. I am able to work flexibly around my husbands shift work and ensure I am there for every school pick up/ event, whilst earning a good wage. All at the same time as teaching 100s of children a week an incredible life skill. There is no better job! The support from the head office team is invaluable and one of the many reasons why I wouldn’t have been able to go it alone!” Sian Green, Turtle Tots Southampton

EF100 People's Choice Award

Contribution
We are committed to community and inclusion. Our annual Splash Now weeks have raised £101,118.56 for Meningitis Now, distributing 6,085 symptom cards. We also deliver inclusive swimming, partnering with The Craighalbert Centre in Central Scotland to provide specialised sessions for children with motor impairments through their Water Space Programme.
Support
Turtle Tots provides comprehensive support to prospective franchisees, franchisees and customers alike. Franchisees benefit from full training, marketing resources, business mentoring, and ongoing operational guidance to help them succeed. Customers enjoy expertly designed baby and toddler swimming lessons, taught by qualified instructors, focusing on water confidence, safety, and bonding. In addition Turtle Tots supports its community and other business owners.
Innovation
Our programme is grounded in the latest neuroscience and child development research, ensuring lessons are tailored to each child's pace and cognition. Teachers are specially trained to interpret non-verbal communication from babies and toddlers, focusing on a child-led, empathetic approach rather than the “dunkingâ€
Future
The 1st UK Turtle Swim centre opens in Oct 25 and we plan to build more. Internationally - Our Irish franchise is 10 yrs old. His team teach 2500 children a week. We want to replicate this success in another market. In 2024 our first franchisee launched in Dubai. Customer demand has been high and her business is growing rapidly. We are trademarking in Saudi Arabia and Qatar. We plan to launch in Abu Dhabi later in 2026 and attract franchisees in GCC countries in 2026 and 27.

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Minimum Investment
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