Turtle Tots is an established baby and toddler swimming franchise, offering people the opportunity to build their own swimming lesson business with expert training, an established brand and ongoing support.
With more than 15 years’ experience, Turtle Tots specialises in teaching babies and young children to develop water confidence and swimming skills. Our child-led swimming programme combines progressive activities, songs and play, with parents and carers joining their children in the pool. Every lesson is designed to support children’s development while creating an enjoyable experience for families.
The Turtle Tots franchise opportunity
A Turtle Tots franchise enables you to run a local baby and toddler swimming business, delivering lessons in pools hired from venues within your territory. This model allows you to build your business without owning or operating a swimming pool.
As a franchisee, you benefit from an established teaching programme, a recognisable brand and the experience of a supportive franchise network. You bring your enthusiasm, local knowledge and ambition; we provide training and guidance to help you launch and develop your business.
Training and ongoing franchise support
The Turtle Tots training pathway combines recognised swimming teaching qualifications with specialist training in our approach to baby and toddler swimming. Our programme covers child development, swimming techniques and ways to adapt lessons to children’s individual needs.
Support extends beyond your initial training, with guidance on marketing your swimming lessons, attracting and retaining customers, recruiting teachers and managing your business. Continued professional development helps franchisees and teachers maintain and strengthen their skills.
Who is a Turtle Tots franchise suited to?
We welcome motivated people who enjoy working with families, value excellent customer service and want to build a business in their local community. You may be considering a career change, looking to turn your interest in swimming into a business, or seeking the support of an established franchise.
Strong communication skills, commitment and a willingness to learn are essential. You should also be enthusiastic about helping young children grow in confidence and ready to take an active role in developing your business.
A Turtle Tots franchise offers the opportunity to combine business ownership with purposeful work: helping babies and toddlers learn valuable swimming skills while bringing families together.
Contact Turtle Tots to find out more about available franchise territories, training and the steps to becoming a franchisee.
What Turtle Tots franchisees say
“Running my Turtle Tots franchise combines the joy of working with children with the independence of owning a business. I can shape my working life around my family, giving me the flexibility I value alongside work I love.”
Turtle Tots franchisee
“Turtle Tots has allowed me to earn independently while balancing business ownership with life as a single mum. I’ve grown a teaching team and feel proud that we help hundreds of children develop essential swimming skills each week. The encouragement from Head Office and fellow franchisees means there is always someone to turn to.”
Turtle Tots franchisee
“My Turtle Tots business gives me the freedom to fit work around family commitments, including my husband’s shifts and school events, while earning well. Helping hundreds of children learn to swim makes the work hugely rewarding. Head Office’s guidance has been essential to my journey as a business owner.”
Turtle Tots franchisee