Walfinch – The Team Behind the Thrive
At Walfinch, exceptional care starts with exceptional franchise support. The company helps driven entrepreneurs launch and run successful home care branches throughout the UK. Many franchisees have no background in the care sector, however, with the support of an experienced team, they can care for clients within their communities and run profitable businesses at the same time.
Walfinch currently has almost 40 thriving locations and well over 500 carers. The use of technology and operational expertise means the company has built a franchise support model that is both human and profitable.
In the latest WorkBuzz survey, 90% of franchisees rated head office support favourably and network turnover is on track to reach £24 million within the next 12 months.
Data-Driven Systems
Walfinch has transformed the franchised approach to care through data-driven insight. Franchisees receive one-to-one KPI triage sessions every month using a custom, in-house business tool. This system tracks financial performance, operational efficiency, local business development, and staff recruitment. Backed by fully cloud-based, paperless software, franchisees can manage teams and territories easily while keeping person-centred care at the forefront of business.
Walfinch franchisees also benefit from national high-profile marketing and local PR support. Through high-impact initiatives like the Walking with Walfinch podcasts and the Amrit the Walking CEO YouTube Channel, the brand has created more than 600 educational videos that position the brand at the forefront of healthy ageing and wellness. This content generated over 111,000 YouTube views this past year alone. CEO Amrit Dhaliwal drives the mission across major media platforms, appearing on more than 50 podcasts and in over 700 articles in the past two years. He also features regularly in the Social Care Top 30, is also the author of Time to Thrive: The Homecare Revolution, and actively supports the sector with conference presentations and as an Ambassador of the Royal Osteoporosis Society.
Framework to Thrive
To ensure businesses launch and grow successfully, Walfinch has developed three structured growth programmes for different stages of franchise development. Intensive coaching, accountability, and exclusive masterclasses help franchisees boost average gross profits and reach goals.
Free community activity Thrive Clubs across the UK support communities and generate leads. The initiative of 10 minutes of gentle client-led activity per every hour care visit also sets the brand apart from other care agencies.
To protect businesses from industry staff turnover challenges, a dedicated Wellbeing Academy focuses on carer mental health. This focus has earned the network an incredible 4.75 out of 5 staff satisfaction score. When building a business with Walfinch, franchisees are backed by an elite reputation: client satisfaction stands at a brilliant 4.72 out of 5, and 100% of network CQC inspections since 2023 have been rated Good or Outstanding.
Prospects can contact the Walfinch team today to find out more about franchise opportunities and see how to thrive with the company.
What Walfinch franchisees say
“I’m following the franchise plan to a T and not only is it wonderful to see my clients thriving, but my business is too. It’s grown hugely since year one. Year two, I doubled it. Year three, nearly again.”
Greg Renk, Franchisee, Mid & South Buckinghamshire
“I wanted out of my previous role and didn’t have the confidence to go on my own. Being part of a franchise, I had support… I never imagined I was going to be multi-territory!”
Sarah Wickham, Managing Director, Walfinch West Suffolk, Suffolk Coastal & Norwich
“In home care you can build a Thriving business while earning the rewards of making a tangible improvement to your community. I will always, always recommend Walfinch and the ongoing support they give us in our business every single day.”
Tracy Lezar, co-franchisee Walfinch Kingston and Weybridge
