Walfinch carer walking with a client

Walfinch

Walfinch is redefining home care. As the active home care franchise, it supports clients to thrive, not simply survive, strengthening the appeal to clients, carers & franchisees while creating a platform for growth.

Minimum Investment

£ 35000

Annual Fees

£ 5% + VAT

Full Investment

£ 120000

Additional Funding Support

Yes

Franchise Industry

Care

Estimated Annual Profits

Variable

Walfinch – The Team Behind the Thrive

At Walfinch, exceptional care starts with exceptional franchise support. The company helps driven entrepreneurs launch and run successful home care branches throughout the UK. Many franchisees have no background in the care sector, however, with the support of an experienced team, they can care for clients within their communities and run profitable businesses at the same time.

Walfinch currently has almost 40 thriving locations and well over 500 carers. The use of technology and operational expertise means the company has built a franchise support model that is both human and profitable.

In the latest WorkBuzz survey, 90% of franchisees rated head office support favourably and network turnover is on track to reach £24 million within the next 12 months.

Data-Driven Systems

Walfinch has transformed the franchised approach to care through data-driven insight. Franchisees receive one-to-one KPI triage sessions every month using a custom, in-house business tool. This system tracks financial performance, operational efficiency, local business development, and staff recruitment. Backed by fully cloud-based, paperless software, franchisees can manage teams and territories easily while keeping person-centred care at the forefront of business.

Walfinch franchisees also benefit from national high-profile marketing and local PR support. Through high-impact initiatives like the Walking with Walfinch podcasts and the Amrit the Walking CEO YouTube Channel, the brand has created more than 600 educational videos that position the brand at the forefront of healthy ageing and wellness. This content generated over 111,000 YouTube views this past year alone. CEO Amrit Dhaliwal drives the mission across major media platforms, appearing on more than 50 podcasts and in over 700 articles in the past two years. He also features regularly in the Social Care Top 30, is also the author of Time to Thrive: The Homecare Revolution, and actively supports the sector with conference presentations and as an Ambassador of the Royal Osteoporosis Society.

Framework to Thrive

To ensure businesses launch and grow successfully, Walfinch has developed three structured growth programmes for different stages of franchise development. Intensive coaching, accountability, and exclusive masterclasses help franchisees boost average gross profits and reach goals.

Free community activity Thrive Clubs across the UK support communities and generate leads. The initiative of 10 minutes of gentle client-led activity per every hour care visit also sets the brand apart from other care agencies.

To protect businesses from industry staff turnover challenges, a dedicated Wellbeing Academy focuses on carer mental health. This focus has earned the network an incredible 4.75 out of 5 staff satisfaction score. When building a business with Walfinch, franchisees are backed by an elite reputation: client satisfaction stands at a brilliant 4.72 out of 5, and 100% of network CQC inspections since 2023 have been rated Good or Outstanding.

Prospects can contact the Walfinch team today to find out more about franchise opportunities and see how to thrive with the company.

What Walfinch franchisees say

“I’m following the franchise plan to a T and not only is it wonderful to see my clients thriving, but my business is too. It’s grown hugely since year one. Year two, I doubled it. Year three, nearly again.”

Greg Renk, Franchisee, Mid & South Buckinghamshire

“I wanted out of my previous role and didn’t have the confidence to go on my own. Being part of a franchise, I had support… I never imagined I was going to be multi-territory!”

Sarah Wickham, Managing Director, Walfinch West Suffolk, Suffolk Coastal & Norwich

“In home care you can build a Thriving business while earning the rewards of making a tangible improvement to your community. I will always, always recommend Walfinch and the ongoing support they give us in our business every single day.”

Tracy Lezar, co-franchisee Walfinch Kingston and Weybridge

EF100 People's Choice Award

Contribution
All Walfinch's are strategies designed to deliver better care and transform communities. From extensive charity, community and cultural engagement to initiatives which go beyond physical care for clients, Walfinch goes above and beyond. By nurturing clients, staff, young franchisees and overseas carers, to promoting the care and franchise industry with over 700 articles within the past two years, Walfinch stands out for its outstanding contribution to the care and franchise sector.
Support
Training, mentoring & compliance preparation plus innovative initiatives to help with digital marketing & accounting free up franchisees' time to deliver better person-centred care. Technology, network engagement & the Walfinch Wellbeing academy ensures every franchisee can perform to their full potential. Walfinch's culture of wellbeing including support for carers ensures we can always deliver better care and retain staff
Innovation
Multiple initiatives support franchises & staff including Walfinch's free Thrive Clubs which reduce loneliness and increase activity & wellbeing benefiting everyone in the community. Walfinch University enhances learning, Walfinch Wellbeing for mental health, Walfinch digital marketing supports franchisee's online presence & Walfinch accounting offering services at cost price. An inclusive culture means we can deliver care to a wider range of people within the community.
Future
Ambitious growth plans mean we will deliver better care to more people supported in their own homes. Our goal is to grow to 150 UK branches and £130m revenue in next five years and extend services abroad. To achieve this we will leverage technology, further improve retention and make Walfinch & the industry more attractive to those without care experience. By supporting them with our systems: 5 /10 recruits in last 12 months have no care experience increasing potential for future expansion

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