Most franchise brands lose prospective franchisees before the first conversation – here is what the Trust Gap is and how to close it

To combat lead shortages, franchisors must shift from acquisition to smarter conversion by auditing CRMs, optimising websites, leveraging AI-ready Digital PR, and re-engaging neglected databases

Discover how franchise marketing campaigns can bridge local relevance and national brand strategy for franchisees

Practical franchise search tips for pairing your personal strengths with the right franchise model to ensure long-term success

Frank Milner, president of Tutor Doctor, explores what to look for before entering awards, why they matter at every level of the network and how businesses can still benefit even without taking home the top prize

Rebecca Newenham, experienced entrepreneur, business mentor, and franchise consultant, explains why your personal brand is integral to your franchise success

We are on the cusp of opening the awards for this year and I wanted to take this opportunity to explain how the awards work, to encourage you to enter for your first, or fifteenth time, and to help you give your brand the enormous competitive advantage it deserves.

In an increasingly digital world, where communication is instant and information is always at our fingertips, it’s a fair question to ask: do we still need annual franchise conferences?

Franchise brands – have you considered alternative growth strategies? Not because franchising isn’t working, but because it can work even better alongside other ways to grow and develop your business

Customer service and satisfaction are the cornerstones of every successful business. So getting them right is absolutely fundamental, according to Nigel Toplis

Franchise exhibitions are one of the most valuable opportunities for aspiring franchisees. They bring together a diverse mix of brands, industry experts, and franchisees, all under one roof

I strongly believe that without a robust nurturing process, even the most expensive lead generation campaign is a sunk cost