As part of a European expansion, UFC Gym has grappled Britain’s franchising market with plans to enter more than 100 locations across the country
With more consumer choice than ever before, the UK fitness industry shows no signs of slowing. There were over 9.7 million gym members documented last year to reach a record high of one in every seven Brits, according to the 2017 State of the UK fitness industry report, so there’s something for everyone.
That makes it clearer than a punch to the face why UFC Gym, the gym operator and franchise spun off from the Ultimate Fighting Championship (UFC), has entered the UK. With 150 sites across the US, Australia, the Middle East, Asia and Latin America, moving into the UK and Republic of Ireland will see UFC Gym fight its way into over 100 locations to account for a substantial portion of the 500 sites in development globally.
Such a broad growth agenda could only be achieved with the support of franchising, which is why UFC Gym has highlighted that it’s looking for people interested in operating and owning their own franchises. The UK expansion is part of a ten-year deal with TD Lifestyle, the fitness and management consultancy.
Commenting on the launch, Adam Sedlack, president, UFC Gym, said. “This historic partnership serves as a milestone and an opportunity for both UFC and UFC Gym brands, as the UK and Ireland markets host a significant population of MMA fans and fitness enthusiasts.
“It’s an honour for UFC Gym to bring its revolutionary style of fitness to new regions and continually grow our Train Different philosophy.”
UFC training programmes are said to be for all ages and welcome to families, with a range of fitness classes available alongside group and private MMA training at the first gym in Covent Garden. Likewise, the franchising opportunity will be open to all interested parties – just as long as the business acumen of applicants is fighting-fit.