2026 introduced new complexities. Ongoing geopolitical tensions in the Middle East have dampened demand to certain regions and created short-term uncertainty. However despite this, overall travel appetite remains resilient, with consumers redirecting plans towards alternative destinations rather than cancelling altogether, highlighting how the sector continues to adapt and grow, even as travellers become more selective about where they go.
We all know that holidays are important! A vital chance to relax and recharge, spend quality time with loved ones and make moments that will last a lifetime. We also know that finding the best holiday can seem overwhelming, particularly last-minute holidays and family holidays.
In a recent survey by ABTA, 89% of people said that they are more likely to book with an ABTA member than not and that’s our first piece of advice. Rely on the expertise of an ABTA member and let them take care of your holiday plans.
Travel Agents can guide you through all the options to find your perfect last-minute break, as well as saving you time by researching and booking for you. They’ll also be on hand to help if things don’t quite go to plan.
This growing appetite for personalised, expert-led holidays is creating fresh opportunities. Not only for travellers, but for aspiring entrepreneurs.
Against this backdrop, franchise models such as Explorer Franchise by Hays Travel are gaining traction. By combining the freedom of running an independent business with the backing of the UK’s largest independent travel agency, the model enables individuals to capitalise on peak-season demand whilst offering tailored holiday experiences.
As last-minute bookings rise and consumers seek guidance amid rising costs and complexity, the role of the travel advisor has never been more relevant. For those looking to enter the industry, summer 2026 is more than a busy booking period. It’s a strategic window to build a business aligned with one of the UK’s fastest-recovering sectors.
To learn more please book onto our next Discovery webinar Discovery Webinars – Explorer Franchise by Hays Travel
