Winning British brands included domiciliary home care brand Caremark, Franchisor of the Year (Bronze); Marlene Meyer, Mini First Aid, Franchisee of the Year (Silver) and Natalia Shvarts from Excello Law, Industry Expert (Bronze.) Now in their sixth year, the awards were held at Le Bouche à Oreille in Brussels.
Matthias Lehner, President, European Franchise Federation said: “Every finalist on that stage represents what our industry does best: building opportunity, market by market, franchisee by franchisee. The European Franchise Awards are our chance to say thank you to the people doing that work, and the winners set the bar for the year ahead.”
Entrants to the awards are nominated by the 18 national franchise associations who are members of the European Franchise Federation (EFF). Countries submit applications from the winners of their own domestic award competitions.
Pip Wilkins QFP, CEO of the BFA, who travelled to Brussels for the awards said: “Another great night for British franchising in Europe. Our congratulations to Caremark, Marlene and Natalia for their success. We thank the EFF for their hospitality and send our warmest congratulations to all the other winners. Franchising in the UK contributes £19.1 billion to the UK economy and offers safe self-employment to thousands of people and we’re delighted that our brands and experts have been recognised on the European stage as well.
Key takeaways
- British franchise brands took multiple podium positions at the European Franchise Federation’s awards ceremony in Brussels.
- Caremark UK won Bronze in the Franchisor of the Year category at the European Franchise Awards.
- Marlene Meyer of Mini First Aid won Silver in the Franchisee of the Year category.
- Natalia Shvarts, franchise solicitor at Excello Law, won Bronze in the Outstanding Industry Expert category.
- Entrants are nominated by the 18 national franchise associations who are members of the European Franchise Federation, with the BFA representing the UK.
