James is the CEO of Wall Street English, a leading global EdTech company specialising in English language training. Taking over as the pandemic struck, under James' guidance the company successfully transitioned over 100,000 students to virtual and then hybrid digital teaching models within 3 weeks.

Starting as a classroom teacher in Madrid in 1992 and holding a PhD in Geology, James brings a unique perspective focused on the use of new technologies like AI to enhance learning experiences, not replace human instructors.

James currently oversees operations in 35 territories with over 350 centres globally.