With over 40 years’ experience as a franchisee and business owner, Jeff Longley has built and scaled multiple ventures from the ground up. Starting with a Milk Round franchise, he later grew three management franchises in different sectors — each from scratch to over £1 million in turnover — before exiting successfully. Along this journey, Jeff has witnessed the best and worst of both franchisors and franchisees, gaining a deep, balanced understanding of what makes a franchise thrive. His career reflects resilience, adaptability, and the ability to spot opportunities, making him a trusted voice on entrepreneurship and the realities of franchising.