Jo Middleton is the founder of Franchise Business School and is on a mission to make ethical franchising easier and more acceptable in the UK.  As a bilingual, multiple award-winning serial entrepreneur, author, franchisor and investor who has been in business since 2000, she has a wealth of information to share.

Jo has taken a franchise nationwide, provided employment opportunities for many, been quoted in Forbes, appeared in numerous publications and television programmes as well as winning several awards including the New Woman Franchisor EWIF 2018 and Best Franchise Support 2019 at the Approved Franchise Association awards. She has spent over a decade studying the habits of successful entrepreneurs and spent tens of thousands of pounds on business coaching, mentorship, personal and professional development with the world’s leading business coaches. Jo is a firm believer that you never stop learning.