Lee Dancy is the founder of Barking Mad, one of the UK’s longest-established dog home boarding franchises. Launched in 2000 as an alternative to traditional kennels, Barking Mad pioneered one-to-one home boarding and now supports franchisees across the UK and Republic of Ireland as part of Franchise Brands plc. Lee brings extensive franchising experience and insight from building, franchising, and leading a nationally recognised brand. She now runs The Effortless Edit, helping founders and franchisees build confident personal brands through styling, colour, and professional presence.