Pip Wilkins
Pip Wilkins

Chief Executive, British Franchise Association


With more than 20 years’ experience in the franchise sector, Pip has extensive knowledge from all areas of the bfa business and the franchise industry. She is well-known and highly regarded in franchising for her dedication and depth of knowledge.


Pip regularly speaks at conferences and seminars both domestically and internationally, as well as writing on franchising matters for national, local and franchising trade press. Pip is also a regular judge for the annual bfa HSBC Franchise Awards, the Franchise Marketing Awards and Global Franchise Awards. Pip represents the UK at both the European Franchise Federation (EFF) and World Franchise Council (WFC). The bfa has grown to be one of the largest franchise associations in Europe, and one of the most successful associations in the world.