Sadra Hosseini is CEO and Co-Founder of Ryft, a payment services provider built for marketplaces, platforms and multi-location businesses. Before Ryft, Sadra co-founded Butlr, scaling the ordering platform to over 1 million users before its acquisition by OrderPay. Sadra experienced firsthand the payment infrastructure challenges of traditional processors faced in solving multi-party splits, automated settlements, and escrow mechanics, leading to the creation of Ryft. Today, Ryft processes payments for 1,500+ businesses, specialising in complex and omnichannel payment flows.