Global California-based brand to attend next month’s franchise exhibition in London.
Executives from well-known franchise company Dine Brands are travelling across the North Atlantic to attend next month’s British and International Franchise Exhibition in west London.
This two-day exhibition is taking place at Olympia, and anyone who would like to know more about Dine Brands should visit the International Pavilion Stand 40. The International Pavilion showcases overseas franchises keen to expand into the UK market.
Supported by the British Franchise Association, the event is being held on February, Friday 2nd, and Saturday 3rd. Doors open at 10am and close 4pm.
While in the UK, the 65-year-old company will demonstrate its two unique dining experiences. These are its Applebee’s Neighbourhood Grill & Bar and also the IHOP (International House of Pancakes) restaurant.
Executives are seeking to attract potential ‘area developers’ and ‘master franchisees’, ahead of making its initial foray into the UK market. Founded in 1958, Dine Brands Global is a publicly traded food and beverage company based in Pasadena, California.
Enrique Kaufer, vice-president of International Franchise Development at Dine Brands, said: “We are thrilled to participate in the forthcoming franchise exhibition and share our dual branded concept.
“It has been a great success since our launch in other markets. This event provides an excellent platform for us to connect with potential partners who may share our passion for hospitality and are eager to be part of our journey.”
Attendees are invited to visit Stand IP40 where they can learn about the unique advantages of these dual branded restaurants. They will gain valuable insights regarding the company’s vision for expansion in the UK.
Dine Brands is already well known across North America, Middle East, Latin America and the Caribbean. As of September 30th, 2023, the company had over 3,500 restaurants in 18 international markets. Dine Brands is one of the largest full-service restaurant companies in the world.
The event is being organised by Venture Marketing Group, whose Joint Managing Director, Tracy Shah, explains: “This annual exhibition has helped thousands of visitors kick-start their journey to business ownership.
“And the popular International Pavilion returns to showcase overseas franchises which are looking to expand in the UK.” Tickets to this event are free: Pre-book online by clicking here and for more information click here.
