Best-ever ranking for Puddle Ducks

One of the co-founders of Puddle Ducks has hailed the company’s lofty position in the latest Elite Franchise Top 100 list.

Best-ever ranking for Puddle Ducks

Network celebrates top-20 ranking in this year’s Elite Franchise Top 100 list.

One of the co-founders of Puddle Ducks has hailed the company’s lofty position in the latest Elite Franchise Top 100 list. When this year’s top 100 was published earlier this month, the Cheshire-based business had been ranked No 18 – their highest-ever position.

And Jo Stone, who together with Tracy Townend founded Puddle Ducks 21 years ago, admitted: “To reach number 18 in the Elite Franchise Top 100 is an incredible achievement. This is testament to our franchise network. We pride ourselves on the investment we make in our franchise owners right from the start.

Puddle Ducks is a hugely supportive and rewarding franchise business with an exceptional business model, so there’s certainly exciting times ahead. Our head office staff members are always on hand to offer support, and we provide all the tools our franchisees need to operate a successful business.”

The HSBC-sponsored Elite Franchise Top 100 list recognises the UK’s leading franchisors. Franchisors are ranked based on a number of factors. These include: quality of support for franchisees; success and size of the network; and the impact they have on their local communities.

Upwardly-mobile Puddle Ducks are also currently celebrating the recent renewal agreements signed by 15 franchise owners. These renewals ranged from five, 10 and 15 years.

Puddle Ducks provides life-long aquatic skills to children and the network is growing year-on-year. They currently have 33 franchisees covering 50 UK territories, while teaching over 25,000 children every week. Their vision is for every franchise territory to have either a managed or owned pool by 2027.

For the past 11 years, Puddle Ducks has earned a Workbuzz 5-star franchisee satisfaction rating. This data is based on confidential feedback from franchise owners within the network.

About Puddle Ducks: Was founded in 2002 by Tracy Townend and Jo Stone who met at ante-natal class. Puddle Ducks teaches children to swim independently and confidently, while always respecting the power of water. The franchise focuses on essential survival skills and water safety, teaching more than 25,000 youngsters each week across England, Wales and Scotland. Lessons range from birth to 10 years, providing specific instruction to toddlers, pre-school and primary school children. Fun-filled lessons are geared to a child’s ability and confidence level. Their headquarters are in the Cheshire village of Holmes Chapel, which is located just over 25 miles south of central Manchester.

To find out more about a Puddle Ducks’ franchise opportunity, please email [email protected] or visit

Andy Swales
Andy Swales