Chopstix is accelerating its expansion across Europe after a year in which its hybrid ownership model helped drive growth across the UK.
The pan-Asian quick service restaurant brand opened 21 new locations during 2025, taking its estate to 169 sites before making its mainland European debut in Paris in January 2026. While the group’s latest financial results show revenue and profit growth, the bigger story for the franchise sector is how Chopstix has continued to scale by combining company-owned restaurants with an expanding franchise network.
That approach has helped the business secure partnerships with major operators including Butlins, Haven, Welcome Break and Scotmid, while also maintaining growth across traditional high streets, shopping centres and travel hubs.
One of the key drivers behind that expansion is the flexibility of the Chopstix format. Alongside full-sized restaurants, the business has developed modular and express concepts that can operate inside convenience stores and smaller retail spaces, giving franchise partners more options when assessing locations and investment models.
The strategy helped the business increase system-wide sales to £116m during 2025, while revenue from company-owned restaurants reached £75m. Underlying EBITDA rose 31% to £12.5m as the business completed its first full year under parent company QSRP.
Managing director Jon Lake said the business is now entering its next phase of growth.
“We’re delighted to share these results, which illustrate our remarkable growth across what was perhaps the most significant year in the history of the business. The business is now accelerating at pace as we continue to explore new territories including mainland Europe. With huge brand equity, a strong financial foundation and a highly flexible operating model, Chopstix is in an incredible position to achieve our long-standing ambition of becoming the largest Asian QSR brand in Europe.”
The international expansion reflects a strategy that goes beyond adding more UK restaurants. QSRP, which operates more than 1,300 restaurants across Europe, acquired a majority stake in Chopstix with the aim of scaling the concept internationally, with France becoming the first step in that wider ambition.
Alongside its restaurant expansion, Chopstix has continued to diversify the brand through retail. During 2025 it launched frozen ready meals into 400 Iceland and Food Warehouse stores before introducing its first pot noodle range in Q1 2026, giving customers additional ways to engage with the brand beyond its restaurant estate.
QSRP chief executive Kevin Derycke said the company’s operational model made the brand well suited for further expansion across Europe.
“The brand offers a distinct point of difference in all markets we operate in, while the flexibility of format and operational excellence make it highly scalable and primed for accelerated growth from this strong base.”
For franchisors and prospective franchisees, the results suggest the most significant takeaway is not simply another year of revenue growth, but evidence that a flexible, mixed ownership model can support expansion across multiple location types while creating a platform for international growth.
