Elite Franchise is pleased to announce that Elite Franchise Live (EFLIVE) will be featured at the International Franchise Show for the first time this year, marking a significant milestone for the platform and a new chapter in its continued growth within the UK franchise industry.
Following the success of its first live panel at Ideas Fest last October, EFLIVE now takes its next step, bringing its distinctive, insight-led approach to one of the industry’s most prominent events.
Taking place on the main stage, EFLIVE will present “Buying the Dream? Ready to Run the Reality?”, a candid and thought-provoking session that explores what it truly takes to succeed as a franchisee beyond the initial appeal of business ownership.
The session will be hosted by Jodie Marsh and will bring together a carefully selected panel of experienced voices from across the franchising landscape, including franchisors, consultants, franchisees and international industry representatives. Together, they will offer honest perspectives on the realities of franchise ownership and the critical factors that influence long-term success.
This session is proudly sponsored by Caremark and Stagecoach, both of whom bring extensive experience and credibility within the franchise sector, further reinforcing the quality and authority of the discussion.
The panel will include:
- Jodie Marsh, Commercial Director, Elite Franchise (Host)
- David Glover, CEO, Caremark
- Lisa Stead, CEO, Stagecoach
- Tim Morris, Co-Founder, Franchise HQ
- Alan Catlett, SVP Programmes & Operations, The IFA
- Salman Niazi, High Performing Franchisee, Chicken Cottage
The discussion will explore key themes, including why franchising may not be the right path for everyone, the gap between expectation and day-to-day reality, and the importance of mindset, purpose and personal fit when choosing a franchise opportunity.
Designed to support prospective franchisees in making more informed decisions, the session moves away from sales-led messaging and instead focuses on practical insight and real-world experience.
Speaking about the launch of EFLIVE at the International Franchise Show, Jodie Marsh, Commercial Director at Elite Franchise, said:
“We’re really proud to be bringing Elite Franchise Live to the International Franchise Show for the first time. This is exactly the kind of platform we want to create – one that encourages open, honest conversations and gives people the insight they need before making life-changing decisions.”
“The franchising industry has so much to offer, but it’s important that people go into it with a clear understanding of both the opportunities and the realities. This session is about helping them do just that.”
The session is expected to attract a strong and highly engaged audience early in the event, helping to drive footfall, encourage meaningful conversations across the exhibition floor, and set the tone for a more informed and insightful show experience.
In addition to the live session, Elite Franchise Live will extend the reach of the discussion far beyond the event itself, with the session professionally recorded and made available on-demand to its database of prospective franchisees.
Elite Franchise Live will be live from The International Franchise Show, Theatre 2 on the 17th March at 2:45pm, secure your free tickets here.
