For Hooi, becoming a YO! franchisee wasn’t about starting from scratch – it was about taking the next natural step in a career built on passion, expertise and a commitment to exceptional customer service.
After spending seven years mastering the art of sushi making, including the last two and a half years as the franchise partner at YO!’s Amersham kiosk, Hooi has transformed her kiosk into a thriving local business by focusing on the fundamentals that keep customers coming back.
Her philosophy is refreshingly simple: great food, genuine service and consistency every day.
“The recipe for success is service with a smile, a full fridge, offering the complete menu wherever possible and building relationships with customers so they know they can always get their favourite dishes made fresh to order.”
That customer-first approach has helped create a loyal following. Regular customers return week after week, confident they’ll receive freshly prepared sushi, outstanding quality and a warm welcome from Hooi and her team of four.
Operational excellence is equally important. Maintaining a fully stocked kiosk, delivering consistent product quality and ensuring every member of the team shares the same high standards have become the foundations of success.
For Hooi, franchising has provided the opportunity to combine the independence of running her own business with the backing of one of the UK’s best-loved sushi brands. The support, proven operating model and strength of the YO! brand have allowed her to focus on what she does best: delighting customers and growing her business.
Her journey demonstrates what is possible when an experienced, passionate franchisee embraces the YO! model. Franchisees who consistently deliver exceptional customer experiences, operate efficiently and build strong local relationships are perfectly positioned to expand, take on additional kiosks and build a multi-site business.
With the right mindset, strong operational standards and a commitment to customer service, there are many opportunities to grow with YO!
Hooi’s Recipe for Success
- Put customers first and build lasting relationships.
- Keep the kiosk looking full, fresh and inviting throughout the day.
- Never compromise on product quality or consistency.
- Empower your team to deliver the same exceptional experience every day.
- Look for opportunities to grow through additional sales channels and, ultimately, additional kiosks.
This article comes courtesy of YO! Sushi, the iconic Japanese-inspired restaurant franchise offering ambitious entrepreneurs the opportunity to build a successful business with the support of an established and recognisable brand.
