In a first-of-its-kind rollout, leading fitness franchise, Snap Fitness, has partnered with Your Reformer, a specialist provider of smart, self-guided Pilates solutions, to bring high-end Reformer Pilates to a commercial gym environment
Reformer Pilates is a form of Pilates using a specialised piece of equipment called a reformer. This is basically a bed-like frame incorporating a sliding carriage, springs, ropes, and pulleys, which can then be adjusted, allowing for a range of exercises, taking account of different fitness levels. The focus is on improving strength, flexibility, balance, and core stability through controlled movements and resistance provided by the spring.
The Snap Fitness partnership, meanwhile, signals a strategic move to tap into the growing popularity of Reformer Pilates, with over 100 dedicated studios opening across the UK since 2022. The move will help give Snap Fitness franchisees a key point of difference in the 24/7 gym market and stand out in their local communities.
By integrating Your Reformer’s Reformer & Kiosk Pro system, Snap Fitness is enabling clubs to offer a hybrid experience of in-person and on-demand Pilates sessions, available 24/7.
“Our goal is to bring Reformer-based programming to every Snap Fitness club in the UK and Ireland,” said Andy Carr, Fitness Experience Manager at Snap Fitness EMEA.
“We’re excited to support our franchisees with this significant innovation and it’s a huge opportunity for us to stand out in the market and elevate our member experience. The demand for Reformer Pilates is at an all-time high and the additional investment into this is going to put us and our clubs in a fantastic position for years to come,” he added.
At the heart of the rollout is Your Reformer’s cutting-edge Kiosk Pro platform, a sleek mobile kiosk paired with wireless headphones and a growing library of over 800 Reformer Pilates classes across all levels and styles.
Ideal for clubs without traditional group classes or for expanding class timetables, the solution provides a flexible, self-guided experience for people of all experience levels.
Each Snap Fitness club is recommended to install between 4 to 12 Reformer units, depending on available space, with a significant number of franchisees already committing to conversions of existing studios. Members will enjoy 24/7 access to the service, giving them full autonomy to train when and how they want, seamlessly integrated into their existing membership with no extra cost at these initial locations.
Snap Fitness’ partnership with Your Reformer has already seen success in the APAC region, with overwhelmingly positive feedback from franchisees, team members, and members alike. This expansion builds on that momentum, aiming to replicate and enhance the premium Pilates experience for a broader demographic.
“We’re excited to partner with Snap Fitness in the EMEA region as they lead the way in bringing Reformer Pilates into their clubs,” said Ben Stallworthy, Managing Director of Your Reformer.
This significant development to Snap Fitness’ fitness programming builds on the launch of their signature S7 programming in January this year. The approach has had an immediate impact, with a 26% increase in overall group exercise attendance year-on-year. It has significant plans to continue investing in its member experience and elevating its product in the marketplace.
