The increase in popularity of children’s services franchises

A recent study has revealed that a whopping 77% of parents are happy to invest their hard-earned cash in after-school activities for their children*.

The increase in popularity of children’s services franchises

A recent study has revealed that a whopping 77% of parents are happy to invest their hard-earned cash in after-school activities for their children*. And with the majority spending upwards of £28,000 on their children’s hobbies before they reach 18, it’s no wonder that savvy entrepreneurs are seeing the benefit in investing in a children’s services franchise.

Funding cuts and budget limitations in mainstream education have plagued the school system for decades. In 2019, the government pledged to invest an extra £7.1billion in schools across England before 2023 but this still leaves a significant shortfall of £2.5billion following recent budget cuts. Parents are now taking matters into their own hands by investing their disposable income in extra-curricular activities for their children. 

But with hundreds of potential activities available on the market, how do you make your service stand out from the crowd? Andy Knights, COO of Stagecoach Performing Arts, says the secret is opting for a service you feel passionately about and playing to your strengths.

A key component of running a successful children’s services franchise
is a passion for child enrichment and making a difference in the community.
Even if you come with no on-the-job experience of working with children, you
must be invested in their development and equipping them with the confidence
needed to perform in life. That’s the case across the entire children’s
services sector, whether that be in the performing arts, after-school tuition
or sporting activities.”

Consistency is crucial

Andy goes on to explain that a crucial element of any children’s services business strategy is ensuring all team members are singing from the same hymn sheet.

“At Stagecoach, we live by our motto of Creative
Courage for Life, because we feel that truly encompasses our commitment to our
students. Our franchisees live and breathe this concept which has a knock-on
effect on our network of teachers and assistants. I’d encourage any business
owner to quickly establish a relevant and relatable company culture and then
live by it. At the very least, it unifies everyone who falls under the umbrella
of your brand.”

Don’t know? Don’t worry!

Utilising the support available to you is another crucial component of any successful business plan: “One of the unquestionable benefits of
running a franchise is the abundance of support you get from your franchisor,”
added Andy
. “As long as you bring passion and
commitment to your business, anything you have less experience in or knowledge
of can be taught. A considerable proportion of our network is made up of former
performers or mainstream teachers with no real background of business ownership
or management. We utilise their valuable skillset in lesson planning and
creativity to diversify our singing, dancing and acting sessions, whilst we
fill in any gaps in their knowledge through our comprehensive training
programme. It’s a mutually-beneficial partnership of give and take, which any
franchisor should be happy to instil in their network.”

Trust in your brand

When operating any sort of children’s services franchise, it’s imperative that parents feel your service and team are credible and trustworthy. By ensuring your motives constantly centre around a commitment to child development, you’ll soon be reaping the rewards of running a successful franchise.  

“Committing to these behaviours will establish your
franchise as a well-respected and reputable service,”
added Andy. “The
children’s services sector continues to thrive, so this is a prime time to

Matthew Wing, franchisee and Principal at Stagecoach Performing Arts Chingford, can certainly vouch for the increase in parents opting for after-school activities for their children.

“I first took over operations of my Stagecoach
franchise 11 years ago,”
explained Matthew
. “Back then, I had 140 students –
now I have 440. As a parent of two myself, I understand parents’ frustrations
with the apparent lack of performing arts opportunities in schools. Funding is
no longer as available as it once was, meaning state educators aren’t able to
offer the opportunities they once could. Therefore, it would make sense that
more parents than ever are looking into extra-curricular performing arts
opportunities for their children. And if they’re paying for a service then, of
course, they’re going to be doing their research, so it’s crucial you have
something that differentiates you from other providers.

“Stagecoach is one of the most internationally
recognised performing arts schools in the world. Their brand position has
placed me well in the local community – my schools are known as the best in the
area, which has really contributed to the growth of my franchise.”

The children’s services sector covers all manner of opportunities – from children’s tutoring, to after-school clubs. With more parents than ever looking to invest in their child’s future and overall happiness, now looks to be a high-time to make an investment of your own.

For more information, visit -@Stagecoach_GBR

*Gerard Kelly & Partners, May 2019, Out of school, out of pocket – How much do parents spend on extra-curricular activities?

Sponsored Article
Sponsored Article