Britain’s leading franchisors, coaches and mentors gathered together for The HSBC Elite Franchise Top 10 Virtual Roadshow, giving tips, advice and guidance on what it takes to build a successful franchise.
Aaron Watson, Director of Business Development for Molly Maid spoke about the “boom” in the cleaning industry since Covid hit, as more businesses and households around the UK seek out reliable cleaning services. Molly Maid prides itself in providing professional and top-quality cleaning services, with a team of committed and passionate staff members who have stepped up to meet the rising demand.
“The cleaning industry is worth a reported £2.7 billion in the UK, and like the care sector it is currently booming,” Mr Watson said. “This was an industry that already took off before Covid, and as you can imagine in a global health pandemic, requirements to have a cleaner and sanitised home have never been more important. This has been supported by the fact that Google has seen a 24% increase in people searching for cleaners ‘near me’ compared to the same period in 2019. With the industry booming, Molly Maid has experienced some of the highest levels of customer demand that we have seen in our 35 years of operation.
“With the impact of Covid and Brexit, there has been a significant shift in the market. With fewer independent cleaners operating and more people wanting to use the most recognised brand in the industry… a level of professionalism and consistency has become so important for them.”
Molly Maid has seen a huge increase in demand for their services, reporting more customers in the last six weeks than they’ve had in the whole of 2019 – proving why it is now the best time to start a franchise with them. In the last three years, Molly Maid has ranked top 15 in the Elite Franchise 100 and was a recipient of the 5 Star Franchisee Satisfaction Awards in 2018 and 2020.
“While experiencing high demand is great, it doesn’t mean anything if we can’t translate that to new customers,” Aaron said. “And that’s exactly what our franchise owners are doing. In the last six weeks alone, we’ve added more new customers than we did in the whole of 2019. We’re just astonished by that… So, with that combination with store inquiries and record levels of customer acquisition, it really does reinforce why it is the perfect time to join Molly Maid.”
According to a YouGov survey in March this year, Molly Maid was crowned as the nation’s most recognised name in the cleaning industry – four times more well-known than their nearest competitor. “We’ve been operating and redefining our business model in the UK for the last 35 years, meaning we’ve already made the mistakes you don’t have to,” Aaron added. “This allows our franchise owners to follow an internationally recognised model and take advantage of the tsunami of customer enquiries we are receiving each day.”
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