Telephone: 020 8455 8444
Min. Investment Level: £150,000

Chopstix Noodle Bar

As of 2023, Chopstix Noodle Bar has solidified its position as Europe’s largest Pan Asian Quick Service Restaurant (QSR) brand, operating nearly 150 stores through a combination of franchise expansions, equity store openings, and strategic acquisitions. The brand’s growth reflects its commitment to making Pan Asian cuisine easily accessible to a mass market within a quick-service casual dining setting.

Chopstix Noodle Bar, founded in 2001 in London, has continued to thrive by adhering to its core principles of operational simplicity and providing faster, fresher, and tastier dining experiences. The brand’s emphasis on making difficult food easy, along with simplified recipes and carefully developed ingredients, has facilitated scalability. The straightforward food prep requirements  and improved cost efficiencies contribute to maintaining a strong gross margin.

With a presence in over eighty-five sites across the UK and Ireland a year ago, the brand has now significantly expanded its reach, operating in almost 150 locations. The average return on investment (ROI) remains impressive, with capital investment ranging from £150k to £300k, depending on the format, and the brand continues to boast a notable profit conversion. The Chopstix offer is very flexible, with sites ranging from 200-300 sq ft to 2,000 – 3,000 sq ft, meaning the brand can operate in town centres and shopping centres, food courts and garage forecourts, as well as key travel hubs including motorway service stations and airports.   

Chopstix Noodle Bar’s commitment to speed and efficiency is demonstrated by an average transaction time in-store of under a minute. This achievement is attributed to a straightforward ordering process and a hot counter-style service, facilitating the seamless processing of over three million transactions annually. Fundamental to the Chopstix guest experience, and what makes the brand so unique, is the theatre of service. Chopstix Wok Master chefs prepare nourishing noodles, instore, right in front of guests., and has driven an all-time high online reputation score of 4.36 / 5 stars, compared to a combined competitor rating of 3.47 based on 12 months of customer reviews. 

The brand’s overarching goal is to become the global brand of choice in the Pan Asian QSR sector. This vision extends to multi-brand and multi-unit operators with the necessary infrastructure, food and beverage expertise, and a shared passion for the Chopstix journey. The brand is actively seeking committed franchise partners who can contribute to the expansion plan, with a particular focus on those willing to commit to operating fifteen sites or more.