Founded in 1998, Greensleeves has established itself as the lawn care franchise of choice for both franchisees and customers alike. The company has 8,650 reviews on Trustpilot, with an overall rating of 4.9*. What’s more, 97% of reviews left by customers rate Greensleeves as excellent. And, to demonstrate how effective its lawn care services are – and how franchisees benefit from long-term repeat business – four out of the 10 original customers from 1998 are still using Greensleeves 25 years later!
With 100 locations nationwide, Greensleeves franchisees and local operatives now treat over 80,000 lawns throughout the UK. This recurring income makes for a compelling franchise proposition, especially as the entry fee is just £9,995 + vat. Moreover, new starters can begin operating from a home-base with very low overheads, earning from day one then scaling up to a multi-van business with greater returns to boot.
So, if you enjoy the outdoors and love that feeling of satisfaction when you and your customers see the results of a job well done, then lawn care might just be for you. Let’s be honest, you may not have immediately thought you’d start a lawn care business this year, but you may just change your mind when you hear about the support, work-life balance and earning potential associated with running a Greensleeves franchise.
But…if you do, it all starts with a two-week induction programme; the first of which is spent at the company’s purpose-built training centre and the second out on lawns within the territory. The training covers all aspects of running a business including sales, marketing, administration, financial planning and that all-important health and safety.
During the induction period local marketing campaigns, set up by the franchisor’s own team, will have already started generating enquiries. More often than not, these result in new customers being signed up during franchisees’ second week of training! Greensleeves’ central marketing team will take care of all digital marketing activities to ensure the company appear on the first page for internet search results as well.
Start a Greensleeves franchise, and you’ll have a dedicated Business Development Manager (BDM) providing support in your area. Each franchisee’s BDM is their first port of call for any help or business guidance, and they will have regular face-to-face meetings designed to help with grow each area. BDMs are targeted to spend a minimum of 80% of their time with franchisees, in person, which is something that also sets Greensleeves apart.
The company also has a head office administration support team to handle enquiry calls and emails, and who will also provide administrative support. The same team will handle franchisees’ product orders and liaise with suppliers to arrange deliveries on their behalf.
One of the main benefits of joining a franchise – and especially one as large as Greensleeves, which is also part of Neighbourly, the world’s largest group of home services brands – is infrastructure. It’s at a scale beyond independent businesses, and means you operate your own local business but with the backing, systems, IT and operations of a corporate entity. A good example of this is Greensleeves bespoke CRM system, which enables franchisees to manage all aspects of their business. More than anything else, it minimises the amount of time needed to be spent on admin and allows them to concentrate on growing their business.
Greensleeves has consistently grown year-on -year, with 2023 no exception. At time of print, the company is more than 13% ahead of 2022’s turnover. Through investment in people, software development, training and advertising – amongst many other things in the pipeline – the company will maintain that rapid increase in its franchisees revenues. If you’d like to be a part of the next chapter of growth, get in touch with Greensleeves today.
