Min. Investment Level: £35,000

Water Babies

Since Water Babies launched in 2002, the world’s best trained baby swimming teachers have taught over half a million children the life-saving skill of swimming. It’s been a journey – and what an amazing one it’s been! From its roots in Yorkshire to impacting the lives of 80,000 ones every year, Water Babies is determined to give children the best start in life. 

Through a network of family-run businesses in over 560 pools in the UK and beyond, each lesson progressively develops children’s water skills in line with their physical, mental, and emotional development phases. Water Babies supports families of all shapes, sizes and blends, taking each child on a journey of aquatic discovery, adventure and purposeful play. We advocate holistic learning through creating water quests and adventures tailored to every stage, prioritising child personal development, and nurturing every little mind, body and soul through swimming.

In two decades, Water Babies has grown incredibly fast and currently have 89 franchisees, running 80 outlets across the UK, Ireland, The Netherlands, Canada, China, Germany and USA.

Water Babies also offers world-class, once-in-a-lifetime photography of babies and toddlers swimming underwater, and an online shop featuring premium, practical swimming accessories.

Collaboration is at the heart of Water Babies. Working in unison, every member of the Water Babies family is passionate about they do, and this culture helps to deliver our ambitious plans to remain the market leader within the world of baby swimming.