Accolades abound for Home Instead

Acclaimed home care franchise toasts another successful year at annual conference.

Accolades abound for Home Instead

There was plenty to celebrate recently when one of the UK’s leading franchises held its annual conference at the Convention Centre in Manchester. Franchisees and officials of Home Instead came together for the two-day gathering where they hailed the successes of the past 12 months.

Among the landmark moments from 2023 was the unveiling of their 250th UK franchisee, as well as honours bestowed on chief executive Martin Jones and chief operating officer Ruth Brown. Late last year, Suzie and Rob Stanton became the newest recruit – and the 250th in all – when they opened their business in the Nottinghamshire market town of Mansfield.

Another milestone was the UK’s head of Home Instead, Martin Jones, attending Windsor Castle to receive an MBE for services to old people. Ruth Brown, meanwhile, was named EWiF’s (Enabling Women into Franchising) Ambassador of the Year. 

And the recognition didn’t end there. Once again, Home Instead was named the number one home care company in the Elite Franchise Top 100. They were also ranked second in the overall EF100 list.

The conference brought together business owners from across the UK, along with members of their teams. And the event in central Manchester culminated with a gala awards evening. 

Home Instead, which began operating in the UK almost two decades ago, used the occasion as an opportunity to share their vision for the future, as well as celebrate collective and individual achievement. 

There were workshops, presentations, training, along with a number of keynote speakers. Those who attended listened to discussions on best practice, while also engaging with their peers within the Home Instead network.

The company’s annual conference encouraged franchisees to form strong support groups among peers. During the year, Home Instead organise frequent regional meetings between neighbouring offices.

Company Overview: Starting out in the United States during the mid-1990s, Home Instead established its UK base in 2005. They currently deliver over six million hours of quality care each year to more than 21,000 clients. 

The various UK franchise offices employ a total of over 10,000 caregivers, specialising in providing care and companionship in the home. They also offer specialist dementia care, plus live-in care, end-of-life and respite care.  Their UK head office, which employs more than 80 people, is in Warrington, Cheshire.

The company was founded by Paul and Lori Hogan, and has its global headquarters in Omaha, Nebraska. The franchise operates in four continents and has more than 1,100 offices worldwide. 

In addition to the United States, Great Britain and Ireland, Home Instead can also be found in Australia, Canada, China, Germany, Japan, Italy, New Zealand, Netherlands, Singapore and Switzerland.

Andy Swales
Andy Swales