From trialling drone deliveries to opening its 1,000th UK restaurant, it’s hardly a secret that Domino’s is doing everything it can to grow the franchise. And now the pizza company has announced that the next step in its expansion plan includes a serious push into Ireland.
This news comes after Domino’s grew its slice of the Irish market considerably in the last quarter, with sales jumping 13%. Now the UK master franchisee, which also runs the operations in the Emerald Isle, has announced it will grow the number of outlets there from 48 to 75 in the near future.
That being said, the franchise is currently not looking to expand its number of franchisees, instead focusing on growing the portfolio of its existing eight franchisees in Ireland. Commenting on the news, Simon Wallis, chief operating officer at Domino’s Pizza Group, told The Irish Times: “We will open perhaps between three and five new stores next year with our existing franchisees and take it from there.”
It seems like pizza dough isn’t the only thing that’s on the rise.