Designed to integrate seamlessly with the national curriculum, the initiative uses drama to enhance literacy, communication and social skills while making learning more engaging and interactive. Already known for its popular extracurricular programmes, Drama Kids is now bringing its unique approach directly into schools with flexible, curriculum-linked sessions that can be tailored to each school’s needs.
For many franchisees, working with schools has always been a rewarding part of their business. Now, Drama Kids is refining the programme to make it more accessible and easier for schools to integrate. Helen Walls, Franchise Development Manager and a long-standing member of the Drama Kids team, has seen firsthand how drama can transform the learning experience.
“This is something we’ve been delivering for a number of years, but now we’re refining and formalising it so that schools really understand the full scope of what we can offer,” said Helen. “Drama Kids has always been about more than just performing – it’s about self-esteem, confidence and communication. The Drama Kids Programme for Schools brings those benefits directly into the classroom, helping children engage with learning in a way that feels natural and interactive.”
The enhanced programme mirrors the structure of Drama Kids’ traditional lessons but is specifically designed to complement classroom learning. Schools can choose from one-off workshops tied to specific topics, a series of lessons supporting literacy and communication, or before- and after-school clubs that offer a fun, structured creative outlet. This flexible approach allows schools to incorporate drama in a way that best suits their educational goals.
“Schools can use this in a way that works for them,” explained Helen. “Some might bring us in for a one-off workshop linked to a specific topic, like the Great Fire of London, while others may want regular sessions as part of their literacy and communication work. We also offer before-school, lunchtime and after-school clubs, so there’s real flexibility in how our Programme for Schools is delivered.”
This enhanced offering also presents exciting opportunities for franchisees, enabling them to expand their impact while growing their businesses. The Programme for Schools serves as an additional revenue stream, allowing franchisees to deepen their connections within their local communities. By bringing drama into classrooms, franchisees can play a pivotal role in fostering confident, articulate young people who are better equipped for the future.
“Many schools already host our classes but don’t always realise the full breadth of what we do. When teachers see how drama helps with oracy, communication and confidence, they often become our biggest advocates.”
With the programme now set to roll out on a larger scale, the brand is focused on spreading the word and ensuring franchisees are equipped to maximise its potential. Drama Kids’ ability to blend creativity with structured learning has always set it apart, and this latest evolution is a testament to the brand’s commitment to enriching the lives of children everywhere.
“Too many children struggle with communication, and that can hold them back later in life,” said Helen. “Not all families can afford extracurricular activities, so by bringing drama into schools, we’re making sure more children get access to these vital skills. If we can help students find their voice, we’re giving them something that will benefit them for a lifetime.”
To find out more about franchise opportunities with Drama Kids, visit www.franchisingdramakids.com
