National TV campaign works wonders for repair specialists ChipsAway.
It would appear that ChipsAway‘s new marketing campaign is already paying dividends, with the Kidderminster-based franchise recently enjoying their “best ever month” for customer leads.
The UK’s leading minor car body repair specialist has also witnessed a large increase in the number of website sessions they have held with potential customers.
This recent success follows a company decision to increase the level of investment in marketing output, which has included an advertising campaign on television.
ChipsAway also ramped-up their social media and online marketing activity during the three months of heavy lockdown.
ChipsAway‘s managing director, Tim Harris, said: “We, like many businesses during the pandemic, took the UK-wide lockdown as an opportunity to consider our market positioning. So we looked at where we could invest, in the hope of capitalising on the predicted surge in spending once restrictions were loosened.
“As soon as the public were able to leave their homes again, we were confident they would want to invest in their cars. Therefore, we increased our marketing activity to ensure we were at the front of many people’s minds.
“We were keen to be the first choice for owners who wanted to make improvements to their vehicles. And the investment has paid off, with a 10% increase in customer leads which left us celebrating our most successful month ever.
“It was a real landmark achievement following such a turbulent time across the market.
Website sessions have also increased by seven per-cent, year-on-year.”
ChipsAway was launched in the UK 26 years ago and is a full member of the British Franchise Association. With a rapidly expanding network of over 200 UK franchisees, the company’s international arm is the originator and dominant player in the rapidly growing SMART (Small to Medium Area Repair Technology) automotive repair market.
In addition to its high-profile TV operation, the company also employed a national motorway services advertising campaign during lockdown.
