Rapid global expansion for German Doner Kebab

Not even the deadly virus Covid-19 has prevented this leading brand from developing multiple franchise opportunities around the world.

Rapid global expansion for German Doner Kebab

Not even the deadly virus Covid-19 has prevented this leading brand from developing multiple franchise opportunities around the world.

It’s exciting times for the franchise German Doner Kebab whose brand continues to grow at breath-taking speed.

Starting out in Berlin 31 years ago, the company has become a massive hit in many parts of the world, and will soon be opening its first outlets in North America.

Already well known in the United Kingdom, Sweden and many regions of the Middle East, new franchise partners have been pencilled in for the United States, Canada and Saudi Arabia where new stores will open in the coming months.

Closer to home, there are more than 40 outlets currently in existence in various parts of England, Scotland and Wales. Another eight will be opening shortly, with eight others in the advanced planning stage.

German Doner Kebab employs more than 1,000 people in the UK, with the brand adding 35 new restaurants during the past three years alone.

And, despite lockdown, the company has continued to operate by providing a ‘click and collect takeaway and delivery’ service.

Throughout the past few difficult months, caused by the on-going Coronavirus pandemic, the chain has worked with Deliveroo to provide 30,000 free meals to frontline NHS workers as well as vulnerable people across many communities.

The brand is also participating in the Government’s Eat Out to Help Out scheme during the month of August.

The company’s continued rapid growth has not been limited to the UK alone, because it’s been a similar picture overseas. Jon Cullen, who is the global franchise director for German Doner Kebab, said: “The interest and developments in recent months reflects our position as one of the world’s most exciting fast-casual brands.

“We have been building a number of new partnerships with experienced franchise investors and plans are well on their way to open up a new region in the Middle East.”

The franchise has enjoyed a strong reputation in Dubai, Abu Dhabi, Oman and Bahrain for a number of years, while the opportunity to tap into the Saudi Arabian market is moving ever closer.

The Ajlan Bin Ajlan Group has been signed-up as the master franchise for Saudi Arabia, with an agreement to open 100 stores over the next ten years.

In North America, there are four stores opening soon in Canada, with six lined up for the United States.

Restaurants will soon be trading in Dallas, Houston and Las Vegas, as well as two in New York (Manhattan and Brooklyn), plus another in East Rutherford, New Jersey.

And the future looks extremely rosy for the brand, receiving more than 300 enquiries in recent months from many regions around the globe.

German Doner Kebab is considered to be one of the most exciting brands of the future, signing-up a host of new franchise partners since the start of the year.

John Cullen added: “Our current partners are the epitome of what we look for and we continue to work closely with them to strengthen our partnerships and build the most exciting fast-casual brand of the future.

“Our senior management team has vast experience of the restaurant industry, bringing expertise in operations, supply chain, marketing, site development and finance.

“The level of interest in the company reflects the potential of the fast-growing brand which is now firmly positioned as the leader in the global kebab market.

“We will now work closely with our new partners to explore development opportunities across the globe as we take the German Doner Kebab experience to new regions and embark on an exciting period of new growth.”

About German Doner Kebab: The fast food restaurant adopted a high quality approach to traditional kebabs and, after opening its doors in 1989, spent the next decade developing its products and recipes. The company creates its own unique blend of spices, which includes its own distinctive ‘Doner Kebab’ waffle bread. They use lean succulent meats imported directly from Germany, as well as fresh locally produced vegetables. German Doner Kebab is owned by the Hero Brands group.

Andy Swales
Andy Swales