It should come as no surprise that Anytime Fitness, the fitness franchise, is serious about its expansion in Britain. Having celebrated the opening of its 100th UK studio in January, the gym chain has now taken further steps towards reaching the goal of becoming Blighty’s largest health club provider by appointing fitness veteran Stuart Broster as its new UK CEO.
And it’s safe to say that his in-depth understanding of the health industry has made him exceptionally well-suited for this challenge. Not only has he clocked time as CEO of the gym chain LA Fitness but he has also worked as managing director of LivingWell Health Clubs, growing the company’s turnover from £10m to £80m. Additionally, Broster has also been chair of the Board of Government Fitness Industry Alliance and a non-executive director of FitPro, the association of fitness professionals, and 3D Leisure, the corporate fitness management service.
While Broster’s experience with the fitness industry is undisputed, he has also acquired a keen understanding of franchising throughout his career. Most notably, he spent the early 2000s as vice president and president of operations, sales and marketing for Hilton in Canada. During this time he led the operations across the company’s 35 franchised sites and its seven corporately owned hotels.
Commenting on his new role, Broster said: “I am delighted to be joining Anytime Fitness at a time when the company has clearly established itself as the significant challenger brand in the health and fitness space.”
With an accomplished business leader like Broster at the helm, Anytime Fitness is clearly set to go from strength to strength in the years to come. 
Eric Johansson
As web editor and resident Viking, Johansson ensures Elite Franchise is filled with engaging and eclectic entrepreneurial stories. While one of our most prolific franchise writers, he has sharpened his editorial teeth by writing about entertainment and fitness. Follow him on Twitter at @EricJohanssonLJ to catch up with his stream of consciousness.
Eric Johansson
As web editor and resident Viking, Johansson ensures Elite Franchise is filled with engaging and eclectic entrepreneurial stories. While one of our most prolific franchise writers, he has sharpened his editorial teeth by writing about entertainment and fitness. Follow him on Twitter at @EricJohanssonLJ to catch up with his stream of consciousness.
