Recruiting right can help franchisees flourish

Many franchisees have little managerial experience prior to acquiring their own business. But hiring the best people can make life a lot easier

Recruiting right can help franchisees flourish

Given franchising is a great way to start your own business, it’s no surprise that more people are choosing it as a route into entrepreneurship. According to the bfa’s latest survey, 621,000 people are currently employed in franchising in the UK.

But what’s more interesting is that the industry seems to be flourishing from within, with a 29% of franchisees in the UK now running multiple units. In addition, the employment rate per unit continues to grow across the industry, with a third of franchised outlets in the country now employing ten or more employees.

While attracting top talent is vital to a franchise’s success, it can be a challenge for novice franchisees. Ultimately, when you’re running a business for the first time, you won’t necessarily have the managerial experience, confidence or skills to manage staff effectively.

The first step is getting the hiring process right. It’s very easy to be impressed by someone in interview as they can easily be saying the things that you want them to say. That’s why it’s far better to pose more challenging questions, give them some real-life examples of situations they may have to face and ask how they would deal with them.

It’s also important to consider how an interviewee’s skill set and personality complement yours. Hiring someone like you may seem like a good idea but what you really need is someone with skills that you don’t possess. If you’re a ‘big picture’ person, you might need someone with more attention to detail.

That being said, it’s still worth making sure that they have the same attitude to your business as you do. While you may be the leader, your team should also have a vested interest in the success of the company as it will contribute to their own career success. Finding somebody with with the necessary commitment and enthusiasm is therefore essential.

When you’re running a business, it’s very easy to feel reluctant to let go and trust other people. If you’ve carried out your recruitment process correctly and you’re happy that you’ve hired the right people, you need to encourage them to take responsibility for their own work. The only way the business is going to succeed is for you to focus on growing the business while letting your team focus on the day-to-day responsibilities. It won’t come overnight – after all, you’ve invested into your franchise and it is your baby. But to ensure long-term growth and success, you need to learn to trust your team.

Karen Kelly
Karen Kelly