These days, the concept of home-delivered fruit and vegetables is likely to be a familiar one. Whether you order from one of the big four, an online store such as Ocado, or from one of the many subscription-based suppliers, you’re probably aware you can get fresh produce without having to leave the house. But it wasn’t”always this way. Riverford Organic Farms”was one of the pioneers of home-delivered groceries, giving people access to organic produce literally right on their doorstep.”If you imagine The Good Life, in documentary format and minus Felicity Kendall, you’ll probably get a good impression of how the organic food producer began.
Riverford was set up 25 years ago after founder Guy Watson began to tire of the rat-race. “Guy was a management consultant in New York, among other places,” says”Nicky Morgan, Riverford’s franchise”services manager. “He hated the lifestyle”and always wanted to get back to his farming family roots.” Central to Watson’s vision”for developing his family’s farm was that”he wanted to do it in a way that didn’t utilise insecticides, chemical fertilisers and pesticides. “These sorts of chemicals had actually caused illness among people”that he knew,” explains Morgan. “That’s”when he decided to go organic, to grow healthy, sustainable, seasonal vegetables”and get them out to a local audience.”