With a surprisingly low entry point, Snap-on franchisees get a whole lot of bang for their buck. As well as the obvious training programmes, brand awareness and, in Snap-on’s case, colossal support structure, franchisees become a part of a 360-degree product and service business. “Globally, the brand invests millions into research and development in order to manufacture, innovate and supply the best tools on the market,” explains Lisa Law. “This end-to-end involvement means that we are, quite literally, the experts in our field and our franchise network has access to the skills, knowledge and passion of a global team. One that is driven to push the envelope, week in, week out. The resulting level of hands-on support is by far one of the greatest strengths of our business.”
More recently, under the guidance of Law and her team, the first year of a Snap-on franchisee’s journey has been reshaped to take the ‘never in business by yourself’ ethos to a whole new level. And the results are staggering.
“We’re an incredibly agile business, which surprises a lot of people. Many assume that our size and hundred plus years’ heritage mean we’d be slow to adapt but in fact, the opposite is true. In response to restrictions in 2020, which meant franchisees could no longer fly to the US to train, we overhauled our onboarding process. We invested over £100,000 in our own dedicated training school at our UK Head Offices which includes an internal mock-up of the inside of one of our custom-built stores, POS training equipment and dedicated Diagnostic training. This has proven so powerful that all UK franchisees will now train here.
