pass-the-keys-elite - Pas Matarrelli

Pass the Keys

Scale a profitable property business. Lead a high-performing local team managing beautiful homes, and generate recurring income from other people’s properties… then build a property portfolio of your own.

Minimum Investment

£ 18600

Annual Fees

£ 3.5%-4.5%

Full Investment

£ 50000

Additional Funding Support

Robust Partnership with Leading Banks

Franchise Industry

Estate Agency

Estimated Annual Profits

Variable, dependent on business mix, dedication, and execution

If you’ve got the drive to lead and ambition to scale, we can give you the keys to our proven business model, with the guidance and support to build the No1 short-let property management business in your area.
Our leading multi-territory operation manages over £6 million in annual bookings, generating £200K+ in net profit, run by a 10-person team.

This is an asset-building opportunity for people seeking an exciting and fast-paced property business

You don’t need to buy property to profit from it. Instead, monetise other peoples’ homes, earning from every aspect of every booking at every property, backed by a powerful platform that does the heavy lifting behind the scenes.

Imagine 50+ short-let properties under your team’s management. Trusted by homeowners. Loved by guests. Powered by our world-class tech and a brand with some of the highest Airbnb ratings in the world.
Pass the Keys makes it possible.

We’re the UK’s largest and most respected short-let property management franchise. With more than 60 territories, we’re proven – and still growing.

This is more than a property business… it’s a lifestyle.

A rewarding people business. A portfolio-builder.

You’ll help homeowners earn passively. You’ll create local jobs. You’ll deliver stand-out guest experiences. And you’ll do it all with the opportunity to build an asset while enjoying a six-figure income that’s powered by performance… not hours.

An evolving sector with so much opportunity

The short-let industry is evolving. Regulation is tightening. Owners want trusted professionals, not DIY hosts. Pass the Keys is leading this shift: combining tech, brand strength and operational excellence to take over the mid- and high-end market.

  • Core Revenue: property management fees (~18% + VAT of rental booking value)
  • Additional Income: cleaning markup, onboarding fees, upsells (e.g. window cleaning, energy certificates, maintenance services)
  • Low Overhead: a small team can manage up to 50 properties

We’ve always been tech-led; now we’re leveraging AI to augment and enhance the valuable human service
We’ve invested heavily in AI tools that streamline daily tasks – so you and your team can focus on growth, quality, and human relationships with your clients.

  • 80% of guest messaging is handled automatically, with AI responding to routine questions instantly and accurately
  • Scheduling, cleaning coordination and property insights are managed by smart software, reducing admin to a minimum
  • You stay in control: AI augments your team and virtual assistant (VA), not the other way around
  • This is where the real advantage lies. While independent operators and smaller firms struggle to manage complexity, you’ll offer a seamless, 5-star experience powered by intelligence and efficiency.

What’s the journey looks like to building your own short-let property business

We’ve already made the mistakes, so you don’t have to. You’ll have a proven roadmap designed to help you grow quickly and build something that lasts.

  1. Foundations: launch & leverage
  2. Your focus: signing up homeowners, overseeing operations, and building your initial team. Your target: 15–30 high-quality properties under management. Your support: our tech, training, marketing materials and a dedicated Franchise Success Manager.
  3. Build: grow & lead
  4. You’ve laid your foundations – now it’s time to accelerate. With systems and people in place, you’re scaling to 50+ properties. We’ll help you refine margins, hire a city manager, and optimise performance.
  5. Develop: scale & freedom
  6. Now you’re working on your business, leading your team of employees locally and offshore. You’ll focus on exploring new revenue streams or additional territories. You’ve built a true property business asset, with time freedom to match.

Invest in the property industry with a proven business model

The total initial investment to start your new property business is typically £30,000–£40,000 (including working capital) depending on your territory.

With the right mindset, reinvestment strategy and support from our team, you could be on a trajectory to achieve six-figure returns in under three years…

…and then aim to join our million-pound club, and ultimately overtake our largest operation, which generates more than £200K profit annually. The race is on!

Testimonials

“We’re running at about mid-fifties property-wise, and our goal in the next couple of years is to get to one hundred. I don’t think we could have grown our business as quickly as we have without Pass the Keys.” – Vicky & Andy, Franchisees

I work with all of the franchisees to make sure they are successful from the point of training onwards. I’ve got personal experience working in property, having managed around 80 apartments myself. I work with them and teach them everything I’ve learned.” Hanna, Franchise Success Manager

“We’re about to launch our second territory, so the immediate goal is to replicate the success we’ve had with Anglesey, whilst also continuing to grow our original territory to reach its full potential. It’s exciting… we are all looking forward to the challenge ahead.” – Gareth, Franchisee

EF100 People's Choice Award

Contribution
Offering holiday rentals with local experts, backed by national standards, Pass the Keys empowers more than 65 holiday rental franchisees to strengthen local communities through jobs, small-business partnerships, and charity initiatives. Our partners sponsor children's teams, support food banks, and encourage guest spending in independent shops and restaurants. We also contribute on a broader scale, raising funds for humanitarian aid and lobbying for fair regulations to support rural tourism.
Support
Pass the Keys franchisees receive a four-week academy when they onboard, ongoing one-to-one mentoring from Success Managers, and continuous peer support. With tailored coaching, digital resources, and monthly workshops, partners develop the skills to build sustainable businesses. This structured support ensures every franchisee is prepared, confident, and able to grow from launch to long-term success, adapting to new guest trends, evolving technology, and complying with new regulations.
Innovation
We are the UK's leading short-let management franchise, combining bespoke technology with franchisees' local expertise to provide unforgettable guest experiences and excellent owner services. We recently added AI guest messaging, providing instant, high-quality responses across multiple channels, all based on our custom data and processes to provide accurate, empathetic messages and hand over to humans when appropriate.
Future
Our vision is to cement Pass the Keys as the gold standard in property management. We are evolving our franchise model to a management franchise to empower partners to build valuable, long-term businesses. Growth plans include expansion across the UK, Spain, and beyond, alongside new AI-driven tools that free partners to focus on scaling.

Franchise enquiry

Please send me free, no obligation information about this franchise opportunity.
Full Name *
Email: *
Telephone *
Postcode *
Investment Level *
Location *
Comments or questions?

We only send your details to the specific franchise companies you nominate. We do not share or sell your information. This advertisement does not constitute a franchise offering. Please read our terms and conditions for full details.

Find your elite franchise

Minimum Investment
Minimum Investment - slider
£ 0 £ 500,000