Sandler UK offers the chance to build a business helping other businesses sell better and lead better. Established in 2003, it is part of a global leader in sales and leadership training, and its franchisees work with teams and leaders across the UK to turn training into lasting results.
Franchisees deliver sales, leadership and management training, coaching and reinforcement to business clients. Rather than one-off courses, the model is built around ongoing improvement through the Sales Performance Ecosystem, which benchmarks how teams sell, tailors training to the results, then reassesses and reinforces skills over time. Three Sandler Reinforcement Services support this: Sandler AI Roleplay Coach, Sandler Summary by Fathom and Sandler in HubSpot.
New franchisees begin with a launch programme that combines a month of virtual pre-training, a week of in-person training in the US and a 90-day Coach to Success programme with a dedicated one-to-one coach. They also get access to Sandler AI Roleplay Coach, so they can practise Sandler techniques in realistic scenarios before they are in front of clients. Head Office covers Year 1 costs for CRM, the ZoomInfo data tool, a professional website and core admin, and every franchisee uses a centrally managed HubSpot platform at no cost, with pre-built marketing assets ready to customise.
Support continues long after launch. Every franchisee has a permanent Franchise Enablement Business Partner as their mentor, six conferences a year (three in the UK and three in the US) and a Learning Management System for ongoing development and HR best practice. Each year, franchisees are also asked how well supported they feel, so the network keeps improving.
Culture matters as much as systems. The network is built on collaboration and openness, and on the belief that business success should go hand in hand with personal wellbeing. Franchisees keep in regular touch through conferences, networking events and peer calls, a place to share challenges and celebrate wins, while still having the independence to run their business and their team in the way that suits them.
Franchisees are also active in their local communities. Many run scholarship schemes offering free places on Sandler training to jobseekers and students, offer free sales clinics to local business owners, and support a long-running leadership programme for women in business.
The route in is open and transparent. Prospects meet the leadership team face to face and take part in a half-day planning workshop to assess viability in their territory. They are encouraged to speak with up to five current franchisees before committing.
Sandler UK looks for ambitious, people-focused individuals who want to build a business around a proven methodology, smart technology and a network that has their back.
Testimonials
The biggest thing is the freedom and autonomy to have your own business and be in charge of your own destiny.
Andy McCreadie, Founder, Sandler South West
As the opportunities we develop become international in nature, the structure, process and people available from home office help us scale and run a truly global organisation.
Chris Ginnelley, Managing Partner, Sandler London City
It was really important to me that I could blend my Sandler work with everything else that was important to me in life. There are many different opportunities and directions you can take that will develop your business and personal growth.
Caroline Robinson, Director, Sandler Cambridge