ServiceMaster Clean franchise network conference

ServiceMaster Clean

Three specialist cleaning opportunities, built around different ambitions. Choose a van-based, owner-operated business or explore established management-led Contract Services opportunities through resale.

Minimum Investment

£ 22500

Annual Fees

On Application

Full Investment

£ 26000

Additional Funding Support

Yes, via 3rd party

Franchise Industry

Cleaning

Estimated Annual Profits

On Application

ServiceMaster Clean offers three specialist cleaning opportunities, giving business owners the freedom to choose a model that fits how they want to work, lead and grow.

With more than 65 years of franchising experience, ServiceMaster Clean operates across Contract Services, Residential Carpet & Upholstery Cleaning and Commercial Specialist Project Cleaning.

These are not three versions of the same opportunity. Each provides a different route into business ownership.

Looking to lead and grow an established operation?

Contract Services is the management-led route. Franchise owners focus on winning and retaining contracts, leading teams and driving commercial performance rather than delivering the cleaning themselves.

All 89 territories are already sold and actively operated, so entry is through established businesses becoming available for resale.

That creates an exciting proposition for commercially minded buyers. They can acquire an existing operation with customers, teams and revenue, then focus on increasing its value. The scope for growth is proven, with 13 franchise ownership groups generating more than £1 million in turnover and two exceeding £5 million. One owner grew an acquired business from approximately £500,000 turnover to almost £7 million.

Prefer a business where you are closer to the customer?

Residential Carpet & Upholstery Cleaning and Commercial Specialist Project Cleaning offer van-based, owner-operated opportunities.

These routes suit people who want greater control over their working day, customer relationships and local growth while having an established business behind them.

Franchise owners benefit from specialist training, proven operating systems, marketing support, established suppliers and the experience of the wider ServiceMaster Clean network.

Why does that matter? Because they can concentrate on delivering excellent work, building their reputation and winning customers rather than having to create every element of the business independently.

Backing that has a commercial purpose

Whichever route an owner chooses, the support is designed to help build a stronger, more valuable business.

ServiceMaster Clean continues to invest in marketing, technology and operational systems that help franchisees generate demand and make informed commercial decisions. Its Marketing Solutions programme generated 890 lead opportunities in 2026 YTD, up 116.5% from 2025.

That backing sits behind a network generating £56.1 million in annual turnover, with Contract Services franchisees remaining in the network for an average of 25 years.

For those considering business ownership, ServiceMaster Clean offers something different: three specialist routes, the backing of decades of experience and the opportunity to choose the type of business they actually want to build.

What ServiceMaster Clean franchisees say

“The support from ServiceMaster has been outstanding at every stage of the franchise journey. From day one, the team has provided expert guidance, practical resources, and genuine encouragement, making me feel truly valued. The commitment we have received has allowed us to continue to grow the business which has enabled me to achieve my goals and as a company deliver exceptional customer service, we are very proud to be part of a brand that puts its franchisees first.”

Andre Gottemaker, ServiceMaster Clean by Deeland – Licensees since 1991

“Since joining the ServiceMaster network, the one thing that has never been lacking is support. Be that from Head Office, or my fellow franchisees. The network somehow manages to make you feel as though you are both autonomous and directed at the same time. If you are looking for a franchise network to join, you’d be hard pushed to find a stronger candidate than ServiceMaster.”

Stu McCaig, ServiceMaster Clean Contract Services Bradford & Sheffield – Licensee since 2023

“I have been a ServiceMaster franchisee for approximately eight years, initially operating under the Merry Maids brand before transitioning to Contract Services. Within Contract Services, the structure provided offers an excellent foundation for maximising opportunities, beginning with the comprehensive academy programme and continuing with ongoing support from the head office team. In addition, other franchisees consistently provide invaluable insight and guidance.”

Amandip Bahia, ServiceMaster Clean Contract Services Nottingham & Derby – Licensee since 2020

EF100 People's Choice Award

Contribution
We are recognised across the UK and Europe for our performance. We provide our team with the necessary training and resources to support our franchisees and share educational content and awareness to help promote the ServiceMaster Clean brand and the franchising sector as a whole. Our contributions are rooted in legacy and continual development. We lead the way with over eighty territories in our contract services offering and forty-seven dedicated solely to carpet and upholstery cleaning.
Support
Our training is designed to empower our franchisees, whether new or experienced. Our bespoke support, encapsulated in the Forward to Fundamentals programme, involves our Franchise Support Centre leadership team meeting with franchisees to understand their aspirations and challenges. Our focus is on streamlining our support to enhance efficiencies, instilling confidence in our franchisees to execute on ambitious plans that will propel us all to new heights!
Innovation
Our bespoke support, encapsulated in the Forward to Fundamentals programme, involves our Franchise Support Centre leadership team meeting with franchisees to understand their aspirations and challenges. We are a brand that invests in the future and the innovations available to us. If not available, we seek to create them ourselves, all to benefit our customers, franchisees, and the greater brand.
Future
We are committed to evolving and maintaining our position at the forefront of the market and in our customers' minds. Another target is to transition more franchisees to a paperless system to manage their businesses seamlessly without printing, and we are committed to developing technology to improve the user experiences of business owners and customers. We plan to expand our coverage into residential and commercial markets.

Franchise enquiry

Please send me free, no obligation information about this franchise opportunity.
Full Name *
Email: *
Telephone *
Postcode *
Investment Level *
Location *
Comments or questions?

We only send your details to the specific franchise companies you nominate. We do not share or sell your information. This advertisement does not constitute a franchise offering. Please read our terms and conditions for full details.

Find your elite franchise

Minimum Investment
Minimum Investment - slider
£ 790 — £ 500,790