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The importance of aligning your own values with the franchise that you go into business with

Written by Frank Milner on Wednesday, 06 October 2021. Posted in Analysis, People

There are thousands of domestic and global franchise opportunities currently on the market.

The importance of aligning your own values with the franchise that you go into business with

There are thousands of domestic and global franchise opportunities currently on the market. In a vast world of franchise brands who are giving you the chance to become part of their network, it’s imperative to take your own goals and personal mission into account and ensure they align before making a decision. If these considerations are compatible with the business, half the battle is already won. So, let’s examine why aligning your values with that of a franchise could be the start of a ‘match made in heaven’.

Your whole network will have common ground

Starting a new business means there will be lots of new things to learn. Having a network of people surrounding you with shared values, goals and responsibilities will support you through some of the most important moments. Your common ground with those working closely with you should be taken advantage of, as mutually trusting relationships are vital in building your new business.

Positive franchisee culture makes the operation run more smoothly

Not only within business operations, but you’ll spend a lot of time with your network in social settings and company events. Aside from the enjoyment, these can be incredibly valuable experiences both for networking and your professional development when these situations are shared by like-minded entrepreneurs.

The support of your network is what gets you through the good and the bad times

As amazing as the experience will be, starting a new business can prove challenging, whether you’re qualified in the industry you’re going into or not. Sharing the same values as those who can support you through challenging times is vital. Having shared goals and being immersed within the culture of the company can make those days much easier to get through. Not only this, but it will also make the good days more enjoyable as you’ll be able to celebrate successes with those who understand the value of your achievements. 

Sharing the same values as the company will reflect in the delivery of your business

Whatever the industry, be it food, education, business, or other, those who use your services will always recognise when a franchise fully respects and is behind the mission of the company. If you believe in these values and goals as much as the company, the day-to-day operations of your business will run much more smoothly and make for a better experience for everyone involved.

Deciding to invest in a franchise business is a big decision, but the most important choice in this journey is deciding who to invest in. Like any relationship, your decision should reflect being mutually beneficial, a win-win for both franchisor and franchisee, and be an interdependent partnership. The company should feel like they have acquired someone who will represent the brand and their values wholeheartedly, while you should feel as though you are valued, respected, and most importantly believe in the company. 

Tutor Doctor prides itself on its mission and values. Through understanding, curiosity, ingenuity, ownership and grit, everything we do is aimed at changing the trajectory of students’ lives. Every one of our team, from those overseeing operations in head office to our incredible tutors, live by these values. It is this shared mission and ethos from our hundreds of global franchisees that has allowed us the opportunity help over 200,000 students gain the skills they need to learn and achieve their academic goals. We are incredibly excited to see Tutor Doctor continue to evolve. Although it has been a challenging period, the last 18 months has brought our network closer than ever, which is certainly reflected throughout whole company.

Your own values are incredibly important to consider when looking to invest in a franchise business. By aligning your values and mission with that of the company’s, your journey from the very beginning will be vastly more positive.

About the Author

Frank Milner

Frank Milner

Having worked as a stockbroker, built a successful insurance business, acted as a sales coach and then taken on a vice president role at WSI, the digital marketing franchise, Milner has an impressive and varied background in business, franchising, sales, and marketing. In his current role as President of Tutor Doctor, the private tutoring franchise, he's seen the company grow globally to include over 700 franchise territories spread across the globe, including the UK.

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