While all responsible franchisors will provide the foundation for success, it is the habits and mindset of the individual franchisee that ultimately determine their level of achievement. In the context of an education business and reflective of the habits seen amongst the Mathnasium network, here are five habits that the most successful franchisees commonly exhibit:
Embrace continuous learning
Successful franchisees always place a high value on the importance of continuous learning. They stay updated on the latest curriculum enhancements, marketing initiatives and operational tips provided by the business. By investing time and commitment, they can deliver high-quality education and remain at the forefront of the franchisees in the network. They attend training sessions and conferences offered, explore the available resources, and actively engage with other franchisees in the UK and global network to exchange ideas and best practices.
Foster strong relationships
Building strong relationships is a key habit of successful franchisees in any community based franchise. They understand the value of partnerships, both within their franchise network and in the local community in which they operate. They actively engage with other franchisees, sharing insights, providing support, and collaborating on initiatives for their mutual benefit. Moreover, they establish partnerships with schools, community organisations, and parents to create a strong support system for their students. By nurturing these relationships, successful franchisees always create a network of advocates who help promote their business and contribute to their overall success.
Focus on customer experience
Leveraging the personalised programme on offer and prioritising the needs and aspirations of their students and parents, going the extra mile to provide individual attention and support. They create a positive and nurturing learning environment, ensuring that students feel valued and motivated to excel. Successful franchisees actively seek feedback, respond to all customer reviews and continuously enhance the overall educational experience. The result? By prioritising customer satisfaction, they build a loyal customer base and benefit from positive word-of-mouth referrals to help them build their business.
Embrace innovation
The ability to adapt and embrace innovation is a critical habit of successful franchisees. They understand that the educational landscape is constantly evolving, and they proactively take advantage of innovative ways to enhance their impact. They leverage technology to streamline their communication with customers and free up their time to focus their effort where it’s needed most.
Develop strong leadership skills
Successful franchisees demonstrate strong leadership skills in both effectively managing their staff, training, inspiring and motivating them to deliver exceptional results. They lead by example, exhibiting professionalism, integrity, and a passion for education. They set clear goals, provide guidance and support, and empower their team to take ownership of their roles. Additionally, successful franchisees understand the importance of strategic planning and have a clear vision for their business. They develop and execute well-defined marketing strategies, constantly evaluating and adjusting their plans to achieve long-term growth and success.
Success as a franchisee in the education space requires more than just financial investment. It demands the cultivation of habits that align with the goals and values of the franchise. By embracing continuous learning, fostering strong relationships, focusing on customer experience, embracing innovation, and developing strong leadership skills, franchisees can position themselves for long-term success. Aspiring franchisees should reflect on these habits and consider how they can incorporate them into their own journey towards becoming successful franchise owners in whichever sector they choose to take that next step into the world of franchising.
This article comes courtesy of Mathnasium, the maths learning centre where children are empowered to achieve excellence in maths.
