Franchise ownership can be a highly profitable business model, but it takes more than a financial investment to succeed. Successful franchise owners have a set of habits and behaviours that- practised consistently- set them apart from the competition.
Here, we will focus on education franchise owners, highlighting the habits that lead to their success. If you want to be a successful franchise owner in the education field- or, indeed, any other industry- let these tips be the building blocks of your success too!
Continuous learning and improvement
Successful franchise owners understand the importance of ongoing learning and improvement.
Take Ray Kroc, for example- the founder of McDonald’s.
Ray didn’t have a strong business background, but what he lacked in experience, he made up for with a ‘growth mindset’. He didn’t know anything about the burger business, but what he did know was that the product was popular, with a process ripe for systemization and scaling. Every gap in his knowledge was an opportunity to learn.
Franchise leaders must learn new things continuously and always look for areas of improvement. This can involve attending industry conferences and workshops, reading relevant books and articles, or seeking advice from other successful franchisees.
You can practice what you preach here- that education is a life-long process.
Strong customer focus
Successful franchise owners put their customers first. They understand that their business is built on providing a quality experience, taking the time to listen to customer feedback, and responding accordingly.
Only by finding out what your customers truly need can you properly service it.
The success of Starbucks is often credited to its leader, Howard Schulz’s strong customer focus. Schulz constantly looks for new ways to enhance customer experience and obsesses over fulfilling customers’ needs. And this obsessive nature is ingrained in the culture of the company he leads.
You can gain a strong market share by being passionate about solving your customer’s needs through the right product and services.
As an education franchise owner, you must satisfy your main customers: the students. This is a challenging task, but if you focus on fulfilling students’ needs through constant engagement and enhancing their customer experience, you will soon have the basis for a successful education franchise business.
Proactive problem-solving
Successful education franchise owners are proactive in their approach to problem-solving. They are always looking for ways to improve processes and systems to increase efficiency and customer satisfaction.
The best ideas can come from recognising a gap between what exists currently and how to best address your student’s needs. As a franchise owner, you should be constantly looking to solve problems in the education sector and provide solutions.
You can adopt this problem-solving mentality to make your education franchise successful and fast-track your company’s growth.
Excellent communication skills
Successful franchise owners have excellent communication skills, both with their employees and with their customers. They can communicate their vision and goals effectively, providing clear instructions to their employees. This helps to ensure that everyone is working towards a common goal.
By perfecting these skills, you can create a successful education franchise. Just as communication skills have been prioritised in education and the workforce, so should they be recognised for their importance in your own career.
By channelling proper communication, you will inspire the workforce that helps drive your company’s success.
Communication skills are essential in the education franchise field since the leaders must clearly communicate and, from there, drive the team to succeed.
Strong leadership qualities
Successful franchise owners possess strong leadership qualities. They can motivate and inspire their employees, creating a positive work environment. They also understand the importance of delegation and can delegate tasks effectively to ensure the business runs smoothly.
Many education franchisees with strong leadership qualities have been able to rapidly scale their franchise; growing exponentially even during the COVID-19 pandemic. Motivating the staff and meeting every student’s needs by implementing relevant programs helped keep franchises running during the COVID-19 pandemic. When other franchises with weaker leadership struggled, many became stronger thanks to the qualities of their leadership team.
Franchise leaders with strong leadership qualities can cooperate, collaborate, and effectively communicate, which is essential during the good times and the bad.
In conclusion, successful education franchise owners have a set of habits and behaviours that they practice consistently. By focusing on continuous learning and improvement, having a strong customer focus, being proactive in problem-solving, having excellent communication skills, and having strong leadership qualities, franchise owners can succeed in their businesses.
By adopting these habits, education franchise owners can create a successful and sustainable business that provides quality education and training to their customers.
And, what’s encouraging- and you may well have noticed- is that these are all skills that can be learned, built, and worked on. By taking Ray Kroc’s ‘growth mindset’ and investing time in fostering these good habits yourself, you give your venture the very best chance of success.
This article comes courtesy of Pitman Training a leading independent training provider, offering world-class office and IT skills in modern training centres to thousands of students across the UK and around the world. As a management franchise, franchise partners don’t need any teaching experience as they recruit a team to support the delivery of self-paced vocational courses, making a real difference in the lives of people in their local areas.
