Arturo Perez Calvo is the Chief Marketing Officer International, CKE restaurants - Carl’s Jr and Hardee’s. Since he joined CKE in September 2018, Arturo has focused on transforming and evolving the International Marketing and Culinary Vision to deliver consistent same store sales as well as offering unique products innovation to satisfy our worldwide customers. He is the former Chief Marketing and Innovation Officer for the Latin America Division of YUM! brands, responsible for 2,000 KFC, Pizza Hut and Taco Bell franchised restaurants, generating US$2.1 billion in annual sales, across 40+ countries.