Performance Director, ActionCOACH UK

 

Who helps the people who helps everybody else? James is proud to be part of an organisation that is not only lifting the lid on coaching standards in business, he is also making the difference the world of business and entrepreneurship needs. James lives and breathes his guiding purpose, which is simply to 'make good things happen'. Having worked with Olympic athletes, senior executives and business owners, James calls upon a wealth of experience, amounting to almost two decades of high-performance coaching in both sport and business, to coach people to success after success. James has spent eight years in his role at the world’s number one business coaching franchise. In the 12 years prior to this, he was part of the National Coaching Team. Based out of the Carnegie high-performance centre at Leeds Metropolitan University and the English Institute of Sport in Sheffield, he was responsible for programme design and coaching delivery at competitions worldwide, including Team GB Badminton.