CEO & Founder, Serendipity2

With a career spanning almost 40 years, Peter Flood - CEO & Founder of Serendipity2 - is a well-respected food and drink sales and marketing specialist with exceptional experience in consumer brands, hospitality, leisure, travel & retail. He founded Serendipity2 to deliver actionable insight to help shape, plan and execute strategies for brands and retailers in a rapidly evolving digital and retail world. 
 
Peter is a Fellow of The Institute of Direct & Digital Marketing (IDM).