Having launched a franchise to fulfil his son Fletcher's passion for football, Rich Elms is now the franchisor and founder of BabyBallers - a football and multi-skills children's franchise - which offers football and sporting development activities to children between the ages of 16 months to five years. Since its launch five years ago, BabyBallers franchisees have opened over 50 clubs in the UK, and the concept has expanded to Belgium and Australia.