Sally Anne Butters is a business owner specialising in public relations and franchising for 20-plus years. Co-founder of specialist franchise PR agency. Sally has supported franchisors and franchisees alike, helping them to leverage the crucial pillars of trust, credibility and storytelling for growth. In today's market, savvy consumers know only too well when they're being sold to. Creating communities, telling a compelling story and connecting on a human level is the way smart brands reach their audience - and compel them to act.