Suzie McCafferty QFP is CEO of Platinum Wave Franchising, an award-winning bfa-accredited consultancy she founded in 2008. With over 25 years of international franchising experience – including building her own franchise across six countries – Suzie has advised some of the world’s biggest brands. She is a former Franchise Director, Non-Executive Director, and current Chair of the bfa’s Advisor & Supplier Forum. A regular awards judge and speaker, Suzie is one of the UK’s most respected voices in franchising.