A diverse service paw-tfolio

What sounds better – specialising in one service or expanding your offerings to address a wide range of customer needs?

A diverse service paw-tfolio

It is a question that many franchises grapple with, and each has its own advantages. While focusing solely on a singular service might seem like a clear-cut route to success initially, it harbours inherent risks. Excessive specialisation may gradually alienate customers and render a franchise vulnerable to economic fluctuations, lacking the agility needed to adapt over time. So, for franchises considering broadening their service portfolio or product range, they could be on to something big.

With 57% of UK households now owning a pet1, it is unsurprising that those walking down the aisle want to be accompanied by their canine companion – with a whopping 8 in 10 Brits now wanting their furry friend to attend their wedding2. Off the back of their fresh focus on their Wedding Dog Chaperone Service in anticipation of wedding season, Kevin Thackrah, Director of Petpals, discusses how the brand is aiming to provide clients with a hassle-free solution for incorporating their companions into their big day and the significance they place on introducing services that resonate with customer preferences – safeguarding the brand’s position at the forefront of the industry.

It goes without saying that the more services you are willing to offer, the more customers you are likely to reel in. In today’s fiercely competitive market, overlooking your clients’ needs could translate to conceding ground to competitors. Pinpointing gaps in the market where rivals falter and rolling out services to fill those voids positions your business as a trailblazer. By honing in on niche markets, you carve out a distinctive identity and draw in customers who might have previously slipped through the cracks of existing services. 

At Petpals, we are continuously keeping our finger on the pulse of emerging trends and dynamics to ensure our services remain relevant to our customers. Given the overwhelming desire for couples to include their four-legged companion in their big day, it was clear that providing a trusted option was essential. Whether it is ensuring a dog’s comfort, managing logistics or simply offering peace of mind, Petpals is committed to making every aspect of the wedding experience a joyful and memorable one for couples and their loyal pups alike.

Our Wedding Dog Chaperone Service offers a bespoke experience tailored around clients and their special day. Franchisees look after their furry friend while couples enjoy their ceremony – whether it involves chaperoning the dog as a guest, bridesmaid, best man, flower girl or ring bearer – and ensuring they are groomed and dressed to impress. Before the wedding day, Petpals’ pet carers conduct a thorough assessment of each dog to understand their usual routines, habits and needs, ensuring tail-wagging comfort throughout their period of care.

By offering customers a new trusted service, we are not only meeting a demand but also introducing a new facet to our business model that empowers franchisees to delve into previously untapped revenue streams within their local markets. We pride ourselves on empowering franchisees to implement strategies and services tailored to customer needs. Offering multiple services, from pet sitting to small pet boarding, elderly dog care, and now wedding dog chaperones, provides a practical avenue for our franchisees to respond to the evolving needs of the market and ensure enduring success.

As recent years have proven, life is full of surprises. In business, you have to be ready for whatever comes your way. The more services you have in your arsenal, the better your chances of weathering any twists and turns. Whether there are unforeseen fluctuations in demand or unexpected market shifts, opting for a franchise that not only listens but also empowers you to implement services tailored to meet customer needs can set you on a journey teeming with success, satisfied customers and continuous innovation. Diversifying your offerings is not merely a survival tactic, it is a crucial step toward thriving in a dynamic market environment where embracing evolving needs ensures a flourishing and fulfilling business journey. 

1 Statista, 2023

2 ManyPets, 2023

Kevin Thackrah
Kevin Thackrah