A decade of satisfaction for four UK franchises

Successful quartet are among 27 'five-star' franchises to be recognised at this year's WorkBuzz Best Franchise Awards

A decade of satisfaction for four UK franchises

It’s been another year of satisfaction for four of the UK’s most successful franchise operations. For the 10th year in a row, ActionCOACH, Puddle Ducks, Right At Home and TaxAssist Accountants have earned 5-Star Franchisee Satisfaction ratings.

These ratings are calculated by online platform WorkBuzz who collect feedback from company employees and business partners. With regards to WorkBuzz’s Best Franchise Awards, each franchisee completes a confidential online survey, in which they rate their franchisors on a number of issues. These include initial training, ongoing support, the franchisor-franchisee relationship, and whether they would recommend the franchise to a prospective franchisee.

But before a company can take part in this prestigious event, franchisors must first undertake the Franchise Satisfaction Benchmark programme. WorkBuzz prides itself on helping companies discover what their employees and business partners think of their bosses. And according to the WorkBuzz website: ‘Our mission is to help organisations create cultures where every voice matters and every person can be their best.’

As for the continued success of ActionCOACH, Puddle Ducks, Right At Home and TaxAssist Accountants, the chief executive of WorkBuzz, Steven Frost, said: “It’s an unbelievable achievement by all four of them. They have been awarded top satisfaction scores every single year since the Franchise Satisfaction Benchmark was launched a decade ago.

“They’ve maintained the highest levels of franchisee satisfaction for 10 consecutive years and this should act as inspiration for franchisors nationwide. It’s especially remarkable given the challenges the world has thrown at us during that time.

“Our 5-Star Franchisee Satisfaction ratings are awarded to franchisors that score above the industry average in all the five key areas measured by WorkBuzz. These are training and support; the franchise system; culture and relationships; readership; and overall general satisfaction. There were 27 franchisors awarded ‘five stars’ this year, but only four have hit the mark so consistently.”

Julie Wagstaff, the UK’s managing director at ActionCOACH, said: “It means the world to have achieved a 5-Star Franchisee Satisfaction every year since this survey was launched 10 years ago. 

“It’s a critical scorecard. If you don’t know the score, you can’t play the game of franchising. It’s a catalyst to make our franchise better every year and in areas which are the most important to our franchise partners.

“This recognition helps to attract high calibre individuals who are looking to own the best franchise available in the sector that appeals to them the most.”

Jo Stone, managing director at Puddle Ducks, added: “It’s a huge accolade for the wonderful work which our amazing HQ team do in supporting our franchisees. Honesty, integrity and high standards run throughout our network, and we always address our franchisees’ needs.

“To achieve this 10 years in a row illustrates the success of our network. All awards give us an additional level of credibility for potential franchisees. It’s also a great way of getting our brand name out there.”

Lucy Campbell, chief executive at Right At Home UK, explained: “Achieving this satisfaction rating holds huge importance to us because it means our network and wider stakeholders have received the support and structure they need and deserve. Once again, we’ve remained true to our values and culture while never compromising on quality.

“To maintain these incredible standards for 10 years, through some immensely challenging times, makes this recognition all the more meaningful. Ultimately, this gives us and our network confidence that, together, we can truly achieve great things.”

Richard Chatten-Hague, the head of Group Global Support for TaxAssist Accountants, said: “It’s particularly special because it’s based on feedback from franchisees themselves. And this reflects positively on the diligence and effectiveness of our entire support centre team.

“It’s great to receive honest, anonymous feedback, which you may not otherwise get from your network. It enables us to really listen and take on board all levels of feedback. It’s also a powerful message to a prospective franchisee that we, the franchisor, care, listen and adapt.”

The annual Best Franchise Awards are sponsored by Lloyds Bank and based on feedback from thousands of franchisees. To enter next year’s Best Franchise Awards, please click here: www.bestfranchiseawards.co.uk or email [email protected].

About the Franchise Satisfaction Benchmark (FSB): Overseen by WorkBuzz, the FSB invites existing franchisees to participate in a confidential online survey which asks them 32 questions about their franchise ownership experience. The franchise is assigned an overall FSB score. The highest performing franchisors are recognised at the Best Franchise Awards. 

Andy Swales
Andy Swales