Boom time for leading UK merchandising franchise

Badges and bunting 'are the most popular coronation items' says boss of Recognition Express

Boom time for leading UK merchandising franchise

It’s been a bumper few weeks for Recognition Express, as the nation prepares for this Saturday’s coronation of Charles III. The branded merchandising franchise has been trading for over four decades and, at times such as this, business is brisker than normal.

From their headquarters in the north-west Leicestershire town of Coalville, Recognition Express is certainly helping the country to get into the spirit ahead of celebrations on May 6th.

Chris Masters, the company’s managing director, says: “Organisations across the UK are celebrating the coronation of King Charles III with parties and events decked out with coronation bunting. Badges and bunting to commemorate the coronation have been flying off the shelves.

“Merchandise sporting the coronation emblem includes tote bags and water bottles, but badges and bunting are the most popular items. Businesses, schools and community organisations have been keen to mark this historic royal occasion. 

“Many of these groups want to share a keepsake with their customers, members or students, which explain the popularity of the badges. Demand has been very high, but we’ve worked hard to ensure delivery in good time for the weekend.”

The coronation emblem highlights the King’s love of the natural world. It unifies the rose of England, the thistle of Scotland, the daffodil of Wales and shamrock of Northern Ireland. It also features the red, white and blue of the UK’s union flag.

According to the Recognition Express website ‘branded merchandise means far more than just printing a logo onto a product. Our approach is to work in partnership with customers to deliver the ideal solution for each campaign. At all times we aim to maximise your budgets through sourcing the right products and to meet your business objectives.

‘We are committed to working with our supply chain to buy and source products in an ethical and sustainable way. By limiting our carbon footprint, and using recycled materials, this is a vital part of our responsible marketing strategy.’

Andy Swales
Andy Swales