Worcestershire-based company keen to ‘demonstrate the ease at which customers can receive free estimates for vehicle repairs, while showcasing the correction methods used.’
Car care specialists ChipsAway have recently unveiled its latest PR campaign by launching a national TV advert. This new TV commercial demonstrates how easy it is for potential customers to acquire a no-obligation estimate for the cost of their repair.
ChipsAway is the UK’s leading minor car body paintwork repair service, and this advert focuses on the convenience and ease of receiving a quote. Customers can submit details of the damage suffered by their vehicle via the ChipsAway website.
The advert also illustrates how quickly minor damage can be repaired by a ChipsAway specialist. Members of their franchise network operate either as a mobile specialist, travelling to and from customers’ locations, or from one of the company’s Car Care Centres.
Rebecca de Chair, the group’s marketing manager, said: “We are delighted to reveal the new TV advertising campaign. We wanted to create an advert that demonstrates how quick and easy it is to make a ChipsAway enquiry for a free repair estimate.
“Customers can enter their details online at any time, day or night, in just a few minutes, and one of our specialists will be in touch. We have also used this opportunity to showcase the various types of damage the ChipsAway network is able to repair.
“As well as clearly demonstrating the various stages of a repair, this advert will help to educate our customers about the level of professionalism they will receive from our specialists.”
ChipsAway was launched in the UK in 1994, and this will be the company’s 13th year on TV. From their headquarters in Kidderminister, the company understand the importance of creating national awareness through regular TV advertising.
This latest advert is currently being broadcast on channels such as Dave, Sky Sports, Discovery Channel, Comedy Central and Sky News. And Rebecca added: “We’ve enjoyed great exposure when our adverts have been broadcast during live football matches. This helps us to reach our target audiences.
“The feedback we’ve had from the ChipsAway network has been extremely positive, and we are now looking forward to seeing the results of this latest campaign. There are six further months of TV activity still to run during 2022 and our network should hopefully benefit from the fantastic brand awareness we enjoy from this type of advertising campaign.”
About: ChipsAway Car Care Centres are local workshops that offer a convenient and cost-effective service. They provide high quality car body repairs to minor automotive paintwork damage and at a fraction of the cost of a traditional body repair shop.
Among the types of damage they correct, are paintwork scratches, scuffs, minor dent and alloy wheel repairs. All of their repair specialists have undergone in-depth training at the bespoke IMI accredited training centre. Their mobile units are fully equipped travelling workshops ready to visit any location where damage needs to be corrected.
ChipsAway is a full member of the British Franchise Association. With a rapidly expanding network of over 200 UK franchisees, the company’s international arm is the originator and dominant player in the SMART (Small to Medium Area Repair Technology) automotive repair market.