Franchise businesses thrive on customer satisfaction rates. But do online reviews truly matter for companies? Majority of customers think so, according to a poll by oven cleaning franchise Ovenu, who has now amassed more than 23,700 five-star ratings online.
Ovenu is now celebrating its stellar achievement, earning a total of 23,760 maximum five-star reviews on rating platform TRUSTit. With dozens of branches across the UK, the oven valeting franchise prides in delivering quality oven cleaning services to the masses.
“It is wonderful that almost 24,000 of our customers have taken the time and trouble to provide a huge vote of confidence in our franchisees’ high standards of service,” Rik Hellewell, Managing Director of Ovenu, said. “Many people increasingly turn to online reviews when it comes to helping them select a home service, so it’s tremendous to have achieved so many five-star reviews.
Of the 95 franchisees reviewed, 88 gained a perfect five-star rating, while five stores received 4.9, one 4.8 and one 4.3 stars. Out of the 88 franchises, the Ovenu branch in Warrington triumphed with a total of 3,285 five-star ratings followed by Ovenu Wirral South with 1,817 and Ovenu Leeds North West with 1,273.
This comes after a recent poll conducted by Ovenu revealed 67% of customers check online reviews before visiting a business. The poll, which surveyed almost 1350 people, revealed that 40% oc customers would trust an online review as much as a personal recommendation. Meanwhile, 59% said they would be more convinced if they received an endorsement from a family member, friend or work colleague.
46% of pollers said positive reviews meant they would be more willing to pay extra for a product or service. However, 8% of respondents said they would still part with their cash even if half of the reviews were negative. 13% of respondents said reviews had no effect on their purchase decision.
“Whilst excellent online reviews are important, many of our franchisees say they still receive many referrals from the personal recommendations of their loyal customers, Mr Hellewell added. “It’s fantastic to see Ovenu attracting so many positive reviews whether online or by word of mouth. Whichever method, it is indeed gratifying that our franchisees are highly trusted and valued to deliver a quality service.”
With a rise in the digital age, online reviews are all the more important for businesses to grow and thrive as people become more internet savvy. With the click of a finger, customers can rate their personal experiences. Word-of-mouth can only travel so far, and as companies continue to expand across borders, customers are relying on online reviews more than ever before.
