As 2023 draws to a close, Greensleeves marks a significant milestone with its fourth year of sustained growth, expanding its reach across more than 100 locations. This year’s turnover saw an impressive 11% increase compared to 2022, bolstered by the addition of eight new franchisees. This growth cements Greensleeves’ position as the premier lawn treatment provider to over 80,000 customers in the UK.
Cheryl Harper, Managing Director of Greensleeves, reflected on the year’s achievements: “2023 has been an extraordinary year for us. Not only did we celebrate our 25th anniversary in May, but we also continued to grow our brand throughout the UK despite economic and political challenges. This year’s highlight was being named the top lawn care franchise in the UK by the prestigious Elite Franchise 100 (EF100), a remarkable feat for our first appearance in the ranking. This achievement, chosen among numerous entries from various sectors, is a testament to our brand’s strength and resilience.”
Greensleeves prides itself on exceptional customer service, which Cheryl believes is crucial for a home service franchise to secure repeat business and referrals. The company’s commitment to this principle is evident in the 8,500+ reviews received on Trustpilot, 97% of which rate Greensleeves as great or excellent, contributing to a high score of 4.8 out of 5. To support this commitment, Greensleeves expanded its head office team, adding two business development managers, two finance specialists, and two administrators. These new team members are dedicated to providing franchisees with the necessary tools to run their businesses effectively.
2023 also marked a significant leadership change, with Cheryl stepping in as Managing Director. Under her guidance, the 25-year-old franchise has made significant strides in the horticulture industry. “I’m extremely proud of the franchisees’ impact on local communities and the positive effects of joining the Neighbourly® UK family, which fosters collaboration among its five home service brands.”
Looking ahead to 2024, Greensleeves is poised for further expansion, aiming to add up to 10 new franchisees and introduce exciting developments to start the new year. This forward-thinking approach underlines Greensleeves’ commitment to growth and excellence in the lawn care industry.
